Growth Marketing Manager
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!
More about our team and company:
Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
Our careers page: https://www.fleetio.com/careers
We’re looking for a modern growth marketer who blends performance marketing expertise with strategic thinking, experimentation, and operational rigor. You know how to scale pipeline through paid search, paid social, and SEO while balancing efficiency, attribution, and long-term growth.
You’re equally comfortable rolling up your sleeves inside ad platforms as you are leading agency relationships, evaluating strategy, and driving accountability across external partners. You understand how growth marketing fits into the broader revenue engine—from campaign strategy and lead flow to conversion optimization and lifecycle impact.
As Fleetio’s next Growth Marketing Manager, you’ll help drive the evolution of our paid and organic acquisition engine while partnering closely with our SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth.
Your Impact
Own and scale paid acquisition programs
Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
Drive SEO and organic growth initiatives
Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
Leverage search insights and competitive research to inform broader campaign and content strategies
Lead integrated growth campaigns
Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences
Your Experience
5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
Strong understanding of SEO strategy, organic growth, and search intent optimization
Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches
Strong analytical mindset with experience using data to drive optimization and investment decisions
Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs
Benefits
Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012 #LI-Remote
Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.
This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.
If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.