Growth Marketing Specialist
Your mission
Do you remember your first bike adventure as a kid? The excitement, the freedom, the feeling that anything was possible. At Northride, we believe more people should experience that same sense of freedom every day, not just on weekends.
Northride is helping New Zealand employers offer bikes and e-bikes as an employee benefit, making commuting healthier, more affordable, and more sustainable. Northride is the New Zealand business of Vapaus Group, an international mobility and employee benefit company headquartered in Finland and operating across multiple European markets. Since launching in 2020, Vapaus Group has helped tens of thousands of people access bikes through workplace benefit schemes.
The business continues to grow internationally as demand for healthier and more sustainable commuting solutions rises. While backed by an experienced international group, this role is focused entirely on growing Northride in the New Zealand market. We're looking for a hands-on Growth Marketing Specialist to join our Auckland team and help build the Northride brand locally through HubSpot driven marketing, campaigns, events, partnerships, content creation, and digital lead generation.
The Role
This is a broad startup role where no two days are the same. One day you might be building landing pages and email workflows in HubSpot, the next day helping coordinate an employer event, creating social media content, supporting a bike shop activation, or launching a lead generation campaign. HubSpot will sit at the centre of much of the role.
We are looking for someone comfortable working across CRM systems, digital campaigns, forms, landing pages, email marketing, lead flows, and reporting, or someone eager to rapidly grow those skills in a fast moving startup environment. We are looking for someone who enjoys variety, takes initiative, and is comfortable rolling up their sleeves to help wherever needed. You won't know everything on day one, but curiosity, adaptability, and a genuine willingness to learn matter more than a perfect CV.
You will work closely with the NZ team across sales, partnerships, events, and marketing, while also collaborating with colleagues from the wider Vapaus Group marketing and growth teams internationally. This role is based in Auckland (our office is in Wynyard Quarter and has bike parking), or elsewhere in New Zealand for the right candidate, and requires the right to work in NZ. As part of an international business, some flexibility in working hours is required, including occasional evening calls and some evening or weekend events.
About the role
HUBSPOT & DIGITAL MARKETING
Building and managing landing pages, forms, email campaigns, and event registration pages in HubSpot
Supporting the set-up and optimisation of lead generation workflows, automations, and customer journeys
Managing and maintaining CRM data quality, lead tracking, and campaign reporting within HubSpot
Supporting digital lead generation campaigns across Google Ads, social media, email marketing, and other digital channels
Monitoring campaign performance and helping optimise activity based on results and market feedback
Supporting the ongoing improvement of Northride NZ's digital marketing processes and customer experience
Working alongside the telemarketing team to support lead generation, reporting, and campaign optimisation
Using LinkedIn Sales Navigator and other digital tools to support outreach and campaign activity
MARKETING & CONTENTCreating visual assets, presentations, and marketing materials using Canva
Supporting the creation of local marketing content for social media, email campaigns, website pages, and employer communications
Managing Northride NZ's local social media presence across LinkedIn, Instagram, Meta, and other channels
Helping create content that explains and promotes workplace bike benefits to NZ employers and employees
Supporting the production of sales collateral, case studies, blog content, and event materials
Ghostwriting social and thought leadership content
Supporting local brand awareness and helping grow Northride's presence in the New Zealand market
EVENTS & COMMUNITYOrganising and supporting employer events, networking events, webinars, product demonstrations, and bike related activations across New Zealand
Helping coordinate event logistics from planning through to post event follow up
Supporting co-marketing initiatives with Northride bike partners and employer customers
Helping grow Northride's presence within local sustainability, wellbeing, and active transport communities
GENERAL STARTUP SUPPORT
Maintaining the NZ marketing and events calendar, including seasonal campaigns and activations
Supporting the wider NZ team with operational and marketing related tasks as required
Helping improve processes, systems, and customer experience as Northride continues to grow locally
Being comfortable working in a fast moving startup environment where priorities can change quickly
Your profile
What We're Looking For
Must have:
3+ years experience in marketing, digital marketing, CRM marketing, events, communications, or a similar role
Experience using HubSpot or similar CRM and marketing automation platforms
Experience building landing pages, email campaigns, forms, or customer workflows
Familiarity with Google Ads, paid social campaigns, or LinkedIn Sales Navigator
Experience in a startup, scaleup, small business, or fast paced environment
Excellent written and verbal communication skills, with a flair for content creation across different formats and audiences
Good organisational skills and ability to manage multiple tasks at once
Comfortable working with campaign data and reporting; no need to be a technical expert, but numerically confident
Comfortable with AI and digital tools, quick to pick up new platforms, and genuinely curious about how technology can raise the quality of your work
Strong customer first mentality with a genuine focus on customer experience, communication, and engagement
A practical, hands on attitude with willingness to help across different areas of the business
Strong understanding of the New Zealand market and local customer expectations
Right to work in New Zealand
Nice to have:
Experience with digital lead generation campaigns and reporting
Experience with Canva, social media scheduling tools, or email automation platforms
Experience using AI tools to support content creation, campaign execution, research, reporting, or workflow automation
Curiosity and openness to learning and experimenting with new technologies and AI driven tools
Interest in sustainability, active transport, cycling, or workplace wellbeing initiative
Why us?
What we offer:
Competitive salary, commensurate with experience
Flexible and remote friendly working environment
Opportunity to help grow an exciting international company in the NZ market
Exposure to an international business and collaboration with teams across Europe
Supportive and collaborative team culture
Access to industry leading tools and technology, including HubSpot and Canva
Access to Northride's employee bike benefit scheme
Real scope for growth and development as the business expands locally
Recruitment process:
Please submit your application via the “Apply for this job” button below by Sunday June 7, 2026 the latest. The process includes initial interview with the NZ team, a short practical task or assignment and final interview with Northride and Vapaus Group team members.
Our goal is to give you a clear picture of the role, the team, and where Northride is heading in New Zealand. If that sounds like you, we'd love to hear from you, and look forward to helping transform commuting into a healthier, more sustainable way of life across Aotearoa.
For more information, please reach out to Emma Harries, Sales Director, tel. +64 22 690 4796, email: emma@northride.com
About us
Vapaus provides sustainable mobility solutions for businesses: Employee benefit bicycles and shared electric vehicles as a ready-to-use service.
Our services support customers with creating a better experience for their work community, with saving costs on commuting and business travels, and with moving towards smarter and environment-friendly modes of transport. Vapaus is good for businesses, people and the environment. It's a win-win-win!
Every kilometer travelled using Vapaus mobility solutions removes carbon dioxide from the air, helping our customers on their way to carbon neutrality.