Head of CRO

Company Overview
Holafly is a high-growth scale-up revolutionising how travellers connect to the internet abroad. Since 2018, we’ve enabled connectivity in 200+ destinations with reliable eSIM solutions.
With a team of 500+ people across multiple countries, we are scaling globally with one clear mission: deliver seamless, unlimited data and total peace of mind to travellers worldwide.

Role
We are looking for a Head of CRO to build and scale a best-in-class experimentation engine across web and mobile apps.
This role goes beyond traditional CRO. You will own how we experiment, release, and optimize user experiences at scale, with a strong focus on mobile apps (iOS & Android).
You will leverage feature flags, experimentation frameworks, and A/B testing systems to continuously improve conversion, user flows, and product experience.
You will operate at the intersection of Product, Marketing, and Engineering, driving fast iterations that directly impact revenue and user satisfaction.

Key Responsibilities
Own and scale the CRO & experimentation program across app and web

Lead mobile-first optimization, improving conversion across app journeys

Implement and manage feature flag systems to enable fast, safe releases

Design and run high-quality A/B tests and experimentation frameworks

Identify friction across the full funnel: onboarding, purchase, upsell, retention

Deep dive into user behavior: funnels, cohorts, drop-offs, session analysis

Drive continuous improvements in UX, usability, and conversion flows

Partner closely with Product and Engineering to ship experiments fast

Build and lead a cross-functional CRO team (experimentation, analytics, ops)

Establish a company-wide experimentation culture (speed + rigor)

Define clear measurement of impact on conversion rate and revenue

Qualifications
8–12+ years in CRO, Growth, or Product Growth roles

Strong experience optimizing mobile apps (iOS & Android)

Proven track record improving conversion at scale in B2C products

Hands-on experience with feature flags (e.g. LaunchDarkly, Firebase, Statsig)

Strong expertise in A/B testing frameworks and experimentation systems

Deep understanding of UX, user behavior, and funnel optimization

Experience working closely with Product & Engineering teams

Strong analytical skills (Amplitude, Mixpanel, GA4, etc.)

Fluent in English

What Sets You Apart
You have built or scaled experimentation platforms, not just run tests

You understand how to combine feature flags + experimentation

You are obsessed with removing friction in mobile experiences

You move fast and prioritize shipping over perfect analysis

You have delivered measurable conversion and revenue impact

You thrive in fast-paced, high-growth environments

Why Join Holafly
Massive global scale in a fast-growing category

Direct impact on revenue and core product experience

Work closely with leadership and shape the growth engine

High ownership, fast execution, low bureaucracy