Head of Growth & Demand Generation

About Gray Swan
Gray Swan protects organizations from emerging AI security threats. We build real-time threat detection, automated validation, and adaptive defenses for AI labs and enterprises. We’re a team of ~25 people, well-funded, and growing fast.

We have strong traction and globally recognized customers, which means employees here take on real responsibility and meaningful equity from day one. This is a high-ownership environment where you’ll work on hard problems, move quickly, and help shape both the product and the company. Many people join Gray Swan because our mission matters.

We’re doing practical, high-impact work in AI safety, that sense of purpose is a core reason why engineers and researchers choose us. Learn more about how we work
The Role
The Head of Growth & Demand Generation owns pipeline creation. This is a revenue-critical role responsible for designing and executing a multi-channel demand engine that consistently generates high-quality, sales-accepted pipeline.

This role carries a variable compensation component tied directly to qualified pipeline generation, tightly aligning marketing performance with revenue outcomes.

What You’ll Do
Pipeline Generation (Primary KPI)
Own pipeline targets (volume + quality), aligned with revenue goals

Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels

Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline

Growth Strategy
Define ICP segmentation and prioritize high-value accounts

Develop channel strategy (paid, organic, outbound, events, ABM)

Continuously test and optimize messaging, offers, and conversion paths

Performance Marketing
Own budget allocation across channels with clear ROI accountability

Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization

Implement rigorous experimentation (A/B testing, funnel optimization)

Sales Alignment
Partner tightly with Sales leadership to define qualification criteria and feedback loops

Ensure marketing-generated pipeline converts to revenue

Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid)

Crossfunctional Execution
Partner with Product to ensure message-market fit

Collaborate with go-to-market operations on attribution, reporting, and funnel visibility

Who You Are:
5+ years in B2B SaaS marketing, with a focus on demand generation

Proven track record of generating measurable pipeline at an early growth-stage company

Strong grasp of both inbound and outbound / ABM strategies

Experience owning or partnering on paid acquisition and growth experimentation

Deep familiarity with marketing and sales tooling (we currently use HubSpot)

If you don’t meet 100% of these, you should still seriously consider applying. We care more about what you can do than your credentials.

You’ll Thrive Here If You Are
A pipeline-obsessed operator (not just “brand” or “top-of-funnel”)

Comfortable using and experimenting with AI tools and automation as a force multiplier for your work

Highly analytical, with strong experimentation instincts

Comfortable owning a number and being compensated on outcomes

Can balance strategy with hands-on execution

Compensation & Benefits
We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.
Salary: $105,000 - 165,000
Equity: Competitive equity package
Benefits:
401k with up to 4% matching

28 days annual leave (vacation + holidays)

Health, dental, and vision coverage

Catered lunches (Pittsburgh office)

Flexible work arrangements

Visa sponsorship available for exceptional candidates