Junior Performance Marketing Manager (all genders)

Junior Performance Marketing Manager (all genders)
Department: Demand Generation
Employment Type: Full Time
Location: Remote - Germany
Reporting To: Britta Niedermann

Description
About Lingoda
Founded 12 years ago, Lingoda addresses a pressing global challenge: meeting the demands of growing economies and aging populations through the mobility of global talent. Driven by its mission "to empower global talent with the language, cultural, and technical skills for integration and success", Lingoda has established itself as a leader in education. 

What We Do
Lingoda’s highly effective Small Group Learning Model is delivered via over 800,000 classes a year, powered by 2,400 qualified teachers and a unique proprietary curriculum designed to help learners achieve their goals, whether that be career progression or integration into a new country.

Who We Serve
A rapidly growing and ambitious company, Lingoda operates in both B2B and B2C: while the B2B business has a strong focus on the healthcare sector in Germany and a credible ambition to expand into other professions and geographies, Lingoda’s B2C business has a global presence, teaching German, English, Spanish, French, and Italian to students worldwide.
Learning a language with Lingoda is a rewarding experience, made possible by us Lingodies who support our students every step of the way. We’re committed to living the learning journey alongside them to create a world of connection and opportunity.

Why Join Us?
Joining Lingoda means becoming part of a team that's committed to getting better, together. We foster and inclusive culture of bravery, curiosity and growth, where insight turns into actions, and every team member contributes to igniting positive change

Be part of our journey to transform lives through Education!

We are seeking a Junior Performance Marketing Manager (all genders) based in Berlin, or remote in Germany.

Your mission with us:
As a Junior Performance Marketing Manager, you will  join our B2C Growth Marketing team and help scale performance across paid acquisition and social channels. With this operational, execution-focused role, you will work closely with other marketing team members, and play a key role in building, optimizing, testing, and improving campaigns. You will show your impact by  driving efficient growth through data-informed decision-making, experimentation, automation, and creative optimization.

Your tasks:

Execute, and optimize paid search campaigns across platforms 

Support and optimize paid social campaigns across different social platforms  and other relevant channels

Translate campaign data into actionable insights and performance recommendations

Monitor campaign performance daily and identify opportunities to improve efficiency, conversion rates, and ROAS

Support ongoing experimentation across marketing  strategies, audience targeting, landing pages, ad formats, messaging, and creative

Assist in implementing and scaling automation workflows, scripts, AI-assisted processes, and performance optimization tools

Ensure campaign structure, tracking, tagging, and attribution are properly maintained

Partner with creative and content stakeholders to improve messaging impact, ad performance, and audience engagement

Stay up to date on paid search trends, platform updates, automation capabilities, and AI developments within performance marketing

You bring to Lingoda

2+ years of experience in performance marketing, specifically in fast-paced, agile environments.

Hands-on experience managing and optimizing Google ads, Bing ads and Meta campaigns independently, and solid understanding of performance strategy and execution across acquisition funnels

Strong analytical skills with confidence interpreting campaign data and generating insights

Experience with experimentation and optimization methodologies, including A/B testing

Familiarity with marketing automation, AI tools, scripts, or workflow optimization in paid media environments

Understanding of attribution, conversion tracking, and campaign measurement

Proven  organizational skills and attention to detail

Comfortable operating in a fast-paced, performance-driven environment

A  proactive mindset, a creative approach to problem-solving and interest in working in cross-functional environments

Strong communication and stakeholder management skills

You add to our culture with:

 Experience working in high-growth B2C or subscription-based businesses

Experience in EdTech is a plus

What you can expect from Lingoda:

Approachable leaders and transparent communication - every voice counts at Lingoda!

Company events and colleagues who are always happy to socialise + budgets towards team building events!

An inclusive environment with great team spirit and passion for languages

A well-structured and exciting onboarding process to set you up for success!

The possibility to work remotely from your home or in the office located in the heart of Berlin

Learning & development opportunities

Free access to our language classes

Mental Health programs

Corporate benefits & pension funds

30 vacation days per year

Free snacks & drinks at the office

The modern hardware necessary for your work (n/a for freelancers)

Flexible working hours

Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.

We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered.