Lifecycle & Retention Manager
Lifecycle & Retention Marketing Manager
Princeton Medspa Partners (PMP)
Princeton Medspa Partners is the leader in acquiring and growing aesthetic and cosmetic medical clinics in the country, focusing on fueling the growth of traditional medspas, cosmetic dermatology, plastic surgery, and functional medicine clinics.
Princeton Medspa Partners is guided by core values of agility, teamwork, result-focused, and positive mindset. We are committed to helping aesthetic medical clinics shape our collective future that will open new doors for your brand and for the people who make your aesthetic medical clinics special.
About the Role
Key Responsibilities
Lifecycle Strategy & ExecutionOwn and execute PMP's lifecycle marketing strategy across Email and SMS
Build and optimize automated journeys: lead nurture, missed opportunity recovery, appointment reminders, post-visit follow-ups, rebooking, cross-sell and upsell, membership and loyalty engagement, win-back and reactivation
Manage campaign calendar across clinics, aligned to promotions, memberships, and local initiatives
Clinic-Level CRM StrategyTailor lifecycle and CRM strategies by clinic, accounting for local market dynamics, client mix, provider specialties, and performance
Partner with clinic managers and the Growth Team to ensure campaigns are locally relevant and operationally executable
Balance centralized best practices with clinic-specific customization to maximize performance
Performance & LTV OptimizationOwn core retention KPIs: retention rate, client LTV, rebooking rate, frequency, churn reduction, CTR, CVR, deliverability, and revenue per send
Drive LTV growth through improved rebooking cadence, cross-service adoption, and membership penetration
Continuously test and optimize messaging, timing, offers, and segmentation
Monitor list health, compliance, and deliverability
Data, Attribution & InsightsPartner with PMP's data agency to enhance lifecycle reporting, attribution, and incrementality measurement
Collaborate on LTV modeling, cohort analysis, and advanced segmentation
Leverage PMP's CDP to personalize messaging and trigger campaigns based on real-time behavior: calls, bookings, treatments, no-shows
Deliver clear, actionable reporting tied to revenue impact
Qualifications5+ years of experience in retention, lifecycle, or CRM marketing
Hands-on experience with Email and SMS platforms (GHL preferred; Klaviyo, Braze, or Iterable a plus)
Experience building and owning retention programs across a multi-location or multi-brand portfolio
Strong analytical skills with experience in data and reporting tools
Proven track record of driving revenue through retention channels
Excellent project management and cross-functional communication skills
What Success Looks LikeIncreased client LTV driven by higher retention, average ticket, frequency, and membership penetration
Improved 1-3 month rebooking rates and overall client lifecycle performance
Scalable, automated lifecycle programs integrated across the Growth Team and clinic operations
Clear, data-backed insights that inform marketing, operations, and growth strategy