Local SEO Specialist (High-Intent Lead Gen – Not Traffic for Traffic’s Sake)

I’m looking for a high-level SEO specialist to improve organic performance for a local service business (biohazard / trauma cleanup).

This is NOT about generating generic traffic.

The goal is to rank for high-intent service keywords and generate leads.

What success looks like

Improved rankings for:

biohazard cleanup

death cleanup

crime scene cleanup

Increased non-branded organic traffic

More qualified inbound leads from organic search

Clear separation of GBP vs organic performance

Current situation

~1,700 monthly visits (plateauing)

GBP performance strong, organic less clear

Reporting blends GBP + organic (needs separation)

No clear movement on core service keywords

Responsibilities

Target high-intent service keywords (NOT blog fluff)

Build/optimize service + location pages

Improve traditional SERP rankings

Develop authority (backlinks, not spam)

Clearly separate:

GBP vs organic

branded vs non-branded traffic

What I do NOT want

generic blog content for the sake of content

AI-generated content spam

vague “SEO takes time” responses without strategy

blended reporting that hides performance

Communication & Transparency

I expect:

clear explanations in plain English

honest feedback when something isn’t working

visibility into what’s being done and why

If something is underperforming, I want:

- the issue

- the plan

- the expected outcome

To apply (REQUIRED)

How would you improve rankings for a local service business in a high-intent niche?

How do you separate and measure:

GBP performance

traditional organic SEO

What would your first 60–90 day plan look like?

Share one example with real ranking or traffic improvements

Apply tot his job