Marketing Assistant
<p>About the job</p>
<p>Position Summary</p>
<p>Seeking a highly organized, tech-savvy, and proactive Virtual Marketing</p>
<p>Assistant to help grow our patient community and support our health and wellness programs. This role combines social media content creation, email marketing, and CRM management to help execute high- impact campaigns for services like Weight Loss, Lifestyle Medicine, and Direct Primary Care (DPC).</p>
<p>The ideal candidate will be comfortable working independently, managing their time efficiently, and communicating effectively in a remote-first environment.</p>
<p>Key Responsibilities</p>
<p>Marketing & Content Creation</p>
<p>Create and schedule engaging content for Instagram, Facebook, and LinkedIn<br />
Design reels, flyers, graphics, and promotional materials (Canva or similar)<br />
Write clear, engaging captions and short marketing copy<br />
Organize and repurpose content from patient education, webinars, and testimonials<br />
Draft and send weekly newsletters and special offers</p>
<p>CRM Management & Email Automation</p>
<p>Manage and update client database in Dubs ado or Practice Better (or similar CRM)<br />
Set up and monitor email sequences: welcome emails, nurture flows, appointment reminders<br />
Tag and segment contacts for targeted messaging and automation<br />
Track lead status and campaign performance through CRM dashboards</p>
<p>Campaign Support</p>
<p>Coordinate promotion of workshops, webinars, and group programs<br />
Track lead generation, referrals, and conversions<br />
Support execution of referral programs and local event marketing</p>
<p>Marketing Admin Support</p>
<p>Manage online listings (Google Business, Yelp, etc.)<br />
Upload content to website (blog posts, service updates)<br />
Maintain a marketing calendar and track deliverables<br />
Maintain patient testimonial database for future campaigns</p>
<p>Required Skills</p>
<p>Social Media Management (IG, FB, LinkedIn, X)<br />
Canva (or similar graphic design tool)<br />
CRM software (Dubsado, Practice Better, or equivalent)<br />
Email marketing platforms (Mailerlite, ConvertKit, MailChimp, Constant Connect or CRM-native tools)<br />
Strong written communication<br />
Attention to detail & self-organization</p>
<p>Preferred Qualifications</p>
<p>Prior experience in healthcare, coaching, or wellness industries<br />
Familiarity with simple video editing (for reels/testimonials)<br />
Basic analytics understanding (clicks, opens, conversion rates)<br />
Comfortable using Slack and project tools like ClickUp or Notion</p>
<p>Working Expectations</p>
<p>Dedicated part-time availability (10–15 hrs/week)<br />
No cross-tasking between other clients during core hours<br />
Excellent English proficiency<br />
Strong personal accountability and response time<br />
Willingness to learn U-First’s mission and values</p>
<p>Detailed Software & Tools (Preferred):</p>
<p>Google Workspace (Docs, Sheets, Calendar)<br />
Mailchimp or similar email marketing platform<br />
WordPress (or other CMS platforms)<br />
Social media management tools (Later, Buffer, Meta Business Suite)<br />
Canva (graphic creation)<br />
Dropbox or Google Drive (file organization)</p>