Marketing Coordinator
Critter Control is seeking a Marketing Coordinator to join their marketing team. In this role, you will work closely with the Marketing Manager to drive paid search, social campaigns, and customer acquisition efforts, contributing to strategy, execution, and reporting across multiple digital channels.
Responsibilities
- Develop, implement, and optimize Google Ad campaigns
- Assist in managing monthly budgets by market
- Analyze and report on campaign performance, providing insights and recommendations for continuous improvement
- Support quality assurance testing to improve pay-per-call programs
- Create compelling ad copy to drive engagement and conversions
- Create and A/B test landing pages
- Plan, create, and execute paid social campaigns including Meta, Nextdoor, and emerging platforms
- Monitor performance and iterate on results
- Support the development of marketing collateral, including swag and point-of-sale materials
- Manage our reputation management platform (Birdeye): onboard new accounts, monitor and respond to reviews within 24 hours, generate monthly reports, monitor NPS and review automations, and serve as the go-to resource for teammates and franchise owners
- Perform various duties as assigned
Skills
- Bachelor's degree in Marketing, Advertising, Business, Communications, or related field
- 1-2 years of experience in marketing, communications, or a related field (Paid Search experience preferred)
- Experience working in an office setting (1-2 years)
- Strong analytical and problem-solving skills, with a metrics-driven mindset
- Strong communication and organizational skills
- Creative, curious, and results-oriented
- Efficient in problem-solving
- Ability to multi-task and meet deadlines
- Excellent writing skills with attention to grammar and punctuation
- Able to work remotely
- Must reside in Charleston, South Carolina
- Paid Search experience preferred
- Loyal: Shows firm and constant support to a cause
- Goal Completion: Inspired to perform well by the completion of tasks
Benefits
- Flexible schedule
Company Overview