Marketing Specialist – SEO
<p><strong>About the job</strong></p>
<ul>
<li>Position: Marketing Specialist – SEO</li>
<li>Working Hours: Monday to Friday; 9:00 AM to 5:00 PM US Eastern Time</li>
<li>Salary range: USD 1800- 2300 per month based on experience</li>
<li>Location: Remote (preferred: open)</li>
</ul>
<p><strong>Role Summary</strong></p>
<p>The Marketing Specialist — SEO has broad digital marketing knowledge with a strong expertise in SEO. Their primary responsibility will be to support clients with on-page and off-page optimization, technical SEO enhancements, and keyword-targeted content recommendations to drive organic visibility and rankings. The right person will also have a broad understanding of digital marketing and the ability to perform basic cross-functional tasks within SEO and content marketing.</p>
<p><strong>Key Responsibilities</strong></p>
<p>Conduct keyword research and mapping<br />
Optimize site structure, metadata, and content for search engines<br />
Implement technical SEO improvements (site speed, crawlability, schema, etc.)<br />
Monitor rankings, organic traffic, and performance metrics<br />
Execute competitor analysis and content gap analysis<br />
Manage and optimize Google Business Profiles<br />
Build and maintain a strong local SEO presence<br />
Recommend content opportunities to support SEO strategy<br />
Collaborate with the Content Specialist for SEO-friendly copy<br />
Make recommendations to the project manager and client for key optimization tactics<br />
Execute tasks accurately and on time<br />
Build reports and maintain client-facing dashboards and workbooks<br />
Stay up-to-date with the latest search engine trends and best practices</p>
<p><strong>Skills & Experience</strong></p>
<p>5+ years in SEO execution<br />
Strong understanding of Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog<br />
Proven track record of improving search visibility and rankings<br />
Comfortable in a client-facing role<br />
Experience working with US-based small and mid-sized businesses<br />
Experience with SE Ranking software is a plus</p>