Media Planner

GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner for both a CPG and a Travel client, supporting full-funnel, multi-channel media efforts across various channels. You will help develop data-informed media strategies and ensure campaigns deliver measurable results.

Responsibilities

• Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data
• Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations
• Identify new opportunities, media partners, and platform innovations that can enhance performance or unlock new storytelling avenues
• Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, retail media, and SEM
• Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign
• Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations
• Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation
• Participate in client meetings to present media strategies and partner with client marketing teams and Integrated Agency Team (IAT) partners across strategy, creative, PR, and organic social
• Maintain internal status documents and ensure team communication is timely and accurate
• Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines
• Meet with sales reps to evaluate new media opportunities and vet platform capabilities
• Contribute to semiannual competitive analyses and develop platform/landscape POVs for clients and IAT partners
• Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution

Skills

• 1+ years of experience in media planning, buying, or strategy (agency experience preferred)
• Understanding of digital media, including programmatic principles and campaign reporting fundamentals
• Ability to identify meaningful KPIs and translate performance into actionable insights
• Strong foundation in budget management, pacing, and billing processes
• Highly organized with excellent attention to detail and time-management skills
• Proactive, curious, and eager to learn emerging ad technology and industry trends
• Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack
• Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer
• Strong written, verbal, and presentation communication skills
• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field
• Must be authorized to work in the U.S. without sponsorship
• Experience with CPG or retail media is a plus but not required

Benefits

• Medical
• Dental
• Vision
• 401k Matching

Company Overview