Paid Ads Specialist – Digital Marketing

This is a remote position.

PHILIPPINE-BASED FILIPINO APPLICANTS

Role Overview

We are seeking a detail-oriented and reliable Paid Ads Specialist – Digital Marketing who will be responsible for managing and optimising our client's paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram, and LinkedIn. The ideal candidate has a strong understanding of digital marketing, experience with data analysis, and a proven track record of creating effective ad campaigns that maximise ROI.

In addition to paid media expertise, the role requires graphic design and social media management skills, along with a genuine passion for digital marketing across various platforms. Hands-on experience in paid advertising is strictly required.

Key Responsibilities

Plan, launch, and manage paid ad campaigns across Meta, LinkedIn, Google Ads, and other platforms

Monitor, optimise, and scale campaigns to meet KPIs and maximise return on ad spend (ROAS)

Manage budgets, bids, and campaign performance across multiple channels

Conduct A/B testing for ad creatives, copy, and targeting

Analyse campaign performance and provide actionable insights and reports

Develop data-driven strategies based on client goals and audience insights

Track and analyse traffic and conversions using analytics tools

Provide forecasts, budget recommendations, and performance projections

Stay updated on digital marketing trends, tools, and best practices

Communicate strategies, results, and insights clearly with clients and internal teams

Social Media:

Support content creation and multi-platform social media management

Repurpose content across channels and manage engagement (comments, outreach)

Execute social media outreach, including sequencing and appointment setting

Assist with social media strategy and KPI tracking

Support email marketing initiatives

Use AI tools (e.g., Claude) for campaign optimisation, ideation, and workflow efficiency

Assist with basic content production, including simple video and YouTube content

Leverage tools such as Halaxy and Monday.com for workflow and project management

Requirements

Proven experience managing paid advertising campaigns on Meta, LinkedIn, and Google Ads (required).

Strong understanding of digital marketing fundamentals.

Proficiency in data analysis using tools like Google Analytics, Google Data Studio, or other reporting platforms.

Familiarity with bid management and tracking tools, as well as basic knowledge of SEO and conversion rate optimisation.

Strong analytical skills with the ability to interpret data and identify trends.

Excellent verbal and written communication skills for client interactions and report presentations.

High attention to detail, especially in budget management and performance tracking.

Highly organised and able to manage tasks independently.

Preferred Qualifications

Google Ads and/or Facebook Blueprint Certification

Experience with additional platforms (e.g., Pinterest Ads, TikTok Ads)

Knowledge of landing page optimisation and conversion tracking

Experience working with e-commerce brands or agencies is a plus

Benefits

1. Monthly Salary: Php55,000

2. Salary will be paid on a bi-monthly basis on the 15th and 30th or 31st of each month

3. You will be paid extra for overtime and Philippines public holidays

4. Probation: 6 months, and after Probation

10 days of annual leave credits

5 days of sick leave

5. HMO offered after 6-month probation

6. 13th Month Pay after 30 days

7. Annual Salary Review

8. Laptop provided after 30 days

9. Permanent work-from-home role. You will have to use your own internet.

10. SHIFT TIMES: 8:00 AM to 5:00 PM Philippine time, Monday to Friday