Paid Media Manager

Audiense is seeking a data-driven Paid Media Manager to lead and optimize multi-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams. 

The ideal candidate has experience scaling B2B advertising campaigns, understands attribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis. 
 
What You'll Do
Paid Media Strategy & Execution 
Develop and manage paid acquisition strategies across:  
Google/Bing Ads  
LinkedIn Ads  
Meta Ads  
Reddit Ads 
YouTube/Video Platforms  
Programmatic/display platforms  
Retargeting channels  
Own campaign setup, budget allocation, bid strategies, and audience targeting.  
Build full-funnel campaigns aligned to pipeline and revenue goals.  
Audience & Targeting Optimization 
Leverage firmographic, behavioral, and intent-based audience data.  
Develop ICP-based segmentation strategies.  
Create retargeting and nurture audiences across the buyer journey.  
Collaborate with analytics and customer intelligence teams to improve targeting precision.  
Performance & Analytics 
Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.  
Build dashboards and reporting frameworks using platforms such as:  
GA4  
Looker Studio  
HubSpot  
Salesforce  
Analyze campaign effectiveness and deliver optimization recommendations.  
Conversion Tracking & Attribution 
Ensure accurate campaign tracking and attribution across ad platforms and CRM systems.  
Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.  
Testing & Experimentation 
Run structured A/B tests on:  
Creative  
Landing pages  
Messaging  
Audiences  
Bidding strategies  
Continuously optimize conversion rates and lead quality.  
Cross-Functional Collaboration 
Partner with:  
Demand Generation  
Content Marketing  
Creative/Design 
Product Marketing  
RevOps  
Sales  
What You'll Bring
3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies.  
Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads. 
Strong understanding of attribution models, tracking, and marketing analytics.  
Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred). 
Analytical mindset with strong reporting skills.  
Experience managing six-figure+ monthly ad budgets preferred.  
 Success Metrics 
Marketing Qualified Leads (MQLs)  
Sales Qualified Leads (SQLs)  
Pipeline generated  
Customer Acquisition Cost (CAC)  
Return on Ad Spend (ROAS)  
Conversion rate optimization  
Paid media contribution to revenue