Paid Media Manager
WHO WE ARE:
Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events.
We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.
Role Overview:
The Paid Media Manager is responsible for the planning, execution, optimization, and performance of paid media campaigns across multiple clients, brands, and channels. This role serves as the bridge between campaign execution and strategic leadership, owning day-to-day performance while helping guide media strategy, process improvements, and team development.
The Manager will work closely with the Paid Media Director, account teams, creative teams, and analytics partners to ensure campaigns are delivering against business goals while maintaining high standards for execution, reporting, and client service
Key Responsibilities:
Develop and execute paid media strategies aligned with client goals, budgets, and KPIs
Manage paid media campaigns across Meta, Google, YouTube, Display, OTT/CTV, TikTok and emerging platforms
Own campaign performance, pacing, optimization, and budget allocation across assigned accounts
Analyze campaign data to identify trends, opportunities, and performance improvements
Lead campaign reporting and performance recaps, translating results into actionable recommendations
Collaborate with creative teams to develop testing plans and creative strategies that improve performance
Ensure campaign setup, tracking, audience development, UTMs, and QA standards are executed accurately
Serve as the primary day-to-day media lead for assigned clients and internal stakeholders
Contribute to media planning, forecasting, budget recommendations, and channel strategy
Support the development and refinement of internal processes, documentation, and best practices
Required Qualifications:
4–6+ years of experience in paid media, digital marketing, performance marketing, or media buying
Strong hands-on experience managing campaigns across Meta Ads Manager and Google Ads
Experience managing multiple clients, campaigns, budgets, and deadlines simultaneously
Demonstrated ability to develop optimization strategies and improve campaign performance
Strong analytical skills with the ability to interpret performance data and make informed recommendations
Experience building reports and communicating results to both internal and external stakeholders
Strong organizational, communication, and project management skills
Ability to work independently while collaborating effectively across teams
Preferred Qualifications:
Experience in sports, entertainment, ticketing, or live events
Familiarity with Google Analytics, conversion tracking, pixels, and attribution methodologies
Experience working in agency or fast-paced client-service environments
Familiarity with CRM audiences, remarketing strategies, and audience development
What Success Looks Like:
Campaigns consistently achieve or exceed performance goals
Budgets are managed efficiently and optimized proactively
Reporting delivers clear insights and actionable recommendations
Clients and internal teams have confidence in campaign strategy and performance
Campaign launches, tracking, and QA processes remain accurate and scalable
Opportunities for growth, testing, and performance improvements are regularly identified and implemented
BENEFITS:
We offer
Medical, Dental, Vision, and Voluntary benefits
Generous PTO
Paid parental leave (following 12 months of continuous employment)
401K Match
$200 event reimbursement
Access to learning & development opportunities through our LMS platform and peer-to-peer LeapU program
OFFICE INFORMATION:
Leap Event Technology is a remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Pittsburgh (U.S.), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour!
If you don’t live near an office but happen to be visiting nearby, you can work from the office for as long as you need.
LEARN MORE:
https://leapevent.tech/