Performance Marketing Manager (Paid Media & Lead Generation)

Full-Time Performance Marketing Manager: Tardus Wealth Strategies
About Tardus

Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.

We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity. 

Role Summary

The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus. 

This is a performance-based role — not a general marketing position. 

You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget. 

This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution. 

Outcomes & Success Measures 

Consistent flow of qualified leads  

Improving cost per lead across campaigns  

Documented and repeatable testing insights  

Reliable attribution and performance visibility  

Clean handoff of leads to Sales without breakdowns in routing or quality  

Responsibilities

Paid Media & Campaign Ownership 

Responsible for paid acquisition across social media channels  

Design, test, and scale ads and related campaigns  

Continuously optimize audiences, creative, and funnel performance  

Maintain clear campaign structure, tracking, and reporting  

Marketing Channel Performance & Conversion 

Optimize landing page and website performance and conversion optimization  

Identify and drive improvements in funnel conversion rates  

Collaborate with the IT department for implementation  

Ensure lead capture, routing, and tracking function reliably  

Design marketing to generate qualified leads for the annual conference  

AI-Driven Content Direction 

Produce, direct and refine AI-generated marketing content by AI avatars 

Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)  

Ensure messaging consistency and compliance across campaigns and funnels 

Align content with performance data and campaign objectives  

Nurture & Growth System Support 

Create, monitor, review and edit lead magnet nurture sequence performance  

Monitor lead routing tools for consistency and accuracy  

Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets  

Create, monitor and improve client referral campaigns and initiatives 

Required Qualifications

• Proven experience managing paid digital advertising campaigns  

  Strong understanding of funnels, attribution, and performance metrics  

  Ability to translate data into clear optimization decisions  

  Comfortable leveraging AI tools for design, scripts and marketing campaigns   

  Highly organized, self-directed, and consistent in execution  

  Able to operate independently while collaborating cross-functionally  

  Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred 

  Work Setup  

  • Remote  
  • Full-time preferred (strong part-time considered if capacity supports ownership)  
  • Requires overlap for team collaboration  

  Fit Disclaimer 

  This role is built for marketing professionals who want full ownership of outcomes. 

  It is not a fit for candidates who: 

  Prefer broad, undefined marketing responsibilities  

  Need constant direction or approval to execute  

  Avoid metrics, performance pressure, or accountability  

  Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.