PPC Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
 
Our client is seeking a PPC Specialist to support digital growth initiatives through high-performing paid media campaigns, reporting, and AI-assisted optimization. The company is focused on maximizing digital performance through strategic collaboration across paid media, SEO, and social media channels while leveraging automation and AI-driven workflows.

Location
Fully remote | 9 AM - 5 PM EST

Role Overview
The PPC Specialist will manage and optimize paid media campaigns across Google Ads, Bing Ads, Local Services Ads, and Google Business while supporting reporting, analytics, and campaign optimization efforts. This role combines hands-on campaign management with AI-assisted workflow automation and cross-functional collaboration with SEO and social media teams.

Key Responsibilities
Paid Media Campaign Management
Set up, manage, and optimize Google Ads, Bing Ads, and Local Services Ads campaigns to achieve target KPIs

Manage and optimize Google Business presence to improve local visibility and engagement

Monitor and adjust bids, budgets, targeting, and campaign performance to maximize ROI

Collaborate with SEO and social media teams to align campaigns and broader marketing initiatives

Analytics & Reporting
Track and analyze campaign performance across paid media platforms

Prepare regular performance reports highlighting ROI, trends, and optimization opportunities

Provide actionable insights to improve campaign effectiveness and cross-channel performance

AI Integration & Workflow Automation
Utilize AI tools to automate repetitive PPC tasks including bid adjustments, reporting, and ad copy testing

Leverage AI for keyword research, targeting improvements, and ad optimization

Identify opportunities to improve campaign efficiency through automation and AI-assisted workflows

Collaboration & Creative Support
Work closely with SEO and social media teams to ensure cohesive campaign execution

Support creative teams with ad asset recommendations, testing strategies, and performance insights

Contribute to cross-functional marketing initiatives and optimization efforts

Continuous Improvement
Stay current on PPC, paid media, AI, and search marketing trends and best practices

Recommend workflow improvements and optimization opportunities across campaign management processes

Qualifications
Experience
2+ years of professional experience managing PPC or Google Ads campaigns

Strong experience with paid media platforms, bid strategies, and campaign optimization

Experience with reporting, analytics, and campaign performance tracking

Skills
Strong understanding of Google Ads, Bing Ads, and paid search marketing

Analytical mindset with the ability to interpret performance data and optimize campaigns

Comfortable leveraging AI tools for workflow automation and campaign optimization

Strong communication and collaboration skills

Ability to work cross-functionally with SEO, social media, and creative teams

Organized and detail-oriented with strong follow-through and campaign management abilities

What Success Looks Like
Paid media campaigns consistently achieve or exceed ROI and performance goals

Accurate and timely reporting with actionable optimization insights

Improved workflow efficiency through AI-assisted automation

Strong collaboration across paid media, SEO, and social media initiatives

Consistent optimization and improvement of campaign performance

Opportunity
This is an exciting opportunity to manage high-performing PPC campaigns while leveraging AI-driven tools and automation to improve digital marketing performance. The PPC Specialist will work closely with cross-functional teams and play a key role in driving measurable growth across paid media channels.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form

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