PR Specialist (Earned Media, Journalist Pitching & Newswires)

• *About Us**

We’re DigimentumPR, a growing agency based in Hong Kong. We help brands get noticed and reach global markets. Over the last decade, our awesome team has worked with over 500 major e-commerce and tech brands, including Anker, EcoFlow, Alibaba, Momcozy, Trip.com, DHgate, and TCL. PR is our latest and fastest-growing service, and we want someone to join us as we build it out!
• *About the Role**

We’re on the lookout for a super resourceful and proactive PR Specialist with at least 3 years of experience in earned/paid media and newswire work. You’ll play a key role in building our PR agency from the ground up—creating PR strategies, writing compelling content, reaching out to journalists, and managing newswires. This is a fully remote gig, and we’re open to both full-time and part-time folks.
• *What You’ll Do:**

🔹 Check out brand value propositions and find the right global outlets/journalists to target.

🔹 Craft catchy pitches, write journalist-ready stories, and create article releases.

🔹 Directly pitch journalists and handle all aspects of earned media.

🔹 Coordinate press release distribution (think PR Newswire, GlobeNewswire, etc.) with a focus on specific regions.

🔹 Work towards monthly visibility goals and share clear performance updates with clients.

🔹 Help shape our internal PR processes and databases as we grow.

🔹 Create media kits and basic graphics using tools like Canva or Figma.

🔹 Source daily media opportunities using platforms like HARO, Qwoted, and Featured to secure consistent executive commentary and brand placements.
• *What We’re Looking For:**

✅ 3+ years of experience in earned media PR and press release distribution (agency experience is a plus).

✅ A solid track record of getting media placements

✅ Familiarity with pitching or building relationships in areas like consumer electronics, lifestyle, home, cosmetics, fashion, baby care, or sports.

✅ Hands-on experience selecting and scheduling press release wires by region (US, EU, APAC, etc.).

✅ Experience with PR outreach tools like Qwoted, HARO, or Featured.

✅ Ability to work independently and create structured workflows from scratch.
• *Good to Have (Bonus Skills):**

⬆️ Experience with media analytics tools like Meltwater, Cision, Google Analytics, or CoverageBook.

⬆️ Basic understanding of SEO/GEO (how earned media affects search visibility and backlinks).

⬆️ Some know-how in web design or experience working with designers and video editors.

⬆️ Worked with PR crisis management
• *Our Preferred Tech Stack:**

Notion / Airtable / G-Suite

AI Productivity & LLM Tools

Canva / Figma

Similarweb / Ahrefs / SEMrush

GlobeNewswire / PR Newswire
• *Budget & Growth**

Hourly Budget: $8.00 – $13.00/hr

$8 – $10/hr: mid level specialists or during the initial trial/onboarding phase.

$10 – $13+/hr: Fully autonomous PR professionals with established media relationships and a proven track record of top-tier placements on a tight schedule.

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