Product Commercialization Lead

*this is a contract -2-3 month to FTE opportunity*

About Hypha Metrics

Hypha Metrics is redefining how media data is measured, connected, and understood. Our platform provides the foundational infrastructure that powers audience insights for the modern media ecosystem. We help clients make smarter decisions by transforming fragmented data into unified, actionable intelligence.

We’re looking for a Product Commercialization Lead who will bridge the gap between product, sales, and marketing—ensuring our platform evolves in lockstep with client needs and market opportunities.

Role Overview
The Product Commercialization Lead will play a pivotal role in aligning product strategy with market demand. This person will collaborate closely with clients, product managers, and commercial teams to translate insights into actionable product direction, support sales enablement, and drive go-to-market readiness for new capabilities.

Key Responsibilities

Market & Product Alignment

Engage with clients and prospects to identify needs, gaps, and emerging opportunities

Translate client requirements into product specifications and enhancement requests

Develop use cases and playbooks demonstrating Hypha’s value in real-world applications

Partner with sales and account teams to prepare materials, insights, and analyses that showcase product impact

Act as a key voice shaping product roadmap decisions based on market trends and competitive intelligence

Ensure commercial strategy and product development remain synchronized across planning cycles

Data & Insights Support for Commercial Use

Dive deeply into Hypha panel data to uncover insights and narratives for sales and marketing applications

Build custom analyses for strategic client pitches and partnerships

Collaborate with marketing to create thought leadership and category insights

Translate complex data into clear, compelling product narratives and proof points

Cross-Team Leadership

Serve as the commercial voice within the product organization

Partner closely with product managers, data scientists, and engineers to inform development priorities

Communicate product roadmap updates and upcoming releases to commercial stakeholders in a clear, actionable format

Qualifications

Experience & Background

5+ years in product strategy, solutions consulting, sales engineering, or product marketing

Background in analytics, media measurement, ad tech, or a related data-driven industry

Proven ability to translate market feedback into product direction

Track record of success collaborating across product and commercial teams in a fast-paced environment

Familiarity with audience measurement, consumer behavior analysis, or media research

Skills & Capabilities

Strong communicator with ability to explain technical concepts to non-technical audiences

Exceptional analytical thinker with ability to distill patterns and insights from complex feedback

Skilled in client engagement and solution shaping

Proficient in analyzing large structured datasets and developing insight-rich summaries

Strong prioritization and decision-making skills aligned with product roadmap management

Working knowledge of SQL, Python, or other data tools (or demonstrated ability to learn quickly)

Deep curiosity about media ecosystems—streaming, television, and digital

Why Hypha Metrics

• Opportunity to shape the commercialization strategy of a pioneering media data platform

  Collaborative, cross-functional culture grounded in innovation and transparency