Programmatic Trader

Attention Arc is a company dedicated to making media matter. As a Programmatic Trader, you will be responsible for executing programmatic buying strategies, monitoring performance, and optimizing campaigns to ensure they meet client goals and KPIs.

Responsibilities

• Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs
• Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs
• Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics
• Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients
• Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues
• Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths
• Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors
• Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments
• Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement
• Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components
• Strategically allocate budget across tactics to maximize performance and efficiency
• Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts
• Continuously review tactic performance and reallocate budgets to higher-performing line items
• Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs
• Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next
• Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration
• Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio
• Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence

Skills

• 1–2 years of hands-on experience with DSPs such as The Trade Desk, DV360, MediaMath, or comparable platforms
• Proficiency in Excel, Tableau, Python, or Google Data Studio, with the ability to transform data into meaningful stories
• Strong understanding of programmatic mechanics — bid strategies, pacing, forecasting, audience building, and optimization frameworks
• A strategic mindset: you connect platform execution to business outcomes and understand how individual levers drive performance
• Clear, confident communication skills grounded in Clarity — distilling complexity into insights that move work forward
• A collaborative spirit — sharing information proactively, asking for input, and working across teams without ego
• An ownership mindset aligned to All In — taking responsibility for outcomes, preparing thoroughly, and following through consistently
• Curiosity and analytical depth — seeking to understand not just the mechanics of the work, but the meaning behind the numbers
• Integrity, empathy, and thoughtful communication — especially when offering feedback or surfacing challenges
• Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs
• Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs
• Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics
• Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients
• Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues
• Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths
• Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors
• Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments
• Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement
• Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components
• Strategically allocate budget across tactics to maximize performance and efficiency
• Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts
• Continuously review tactic performance and reallocate budgets to higher-performing line items
• Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs
• Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next
• Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration
• Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio
• Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence

Company Overview