[Remote] Business Development Representative

Note: The job is a remote job and is open to candidates in USA. Visionary Integration Professionals (VIP) is a management consulting and technology deployment solutions provider. They are seeking a highly motivated entry level Business Development Representative to drive growth by generating and nurturing qualified leads in the state and local government sector.

Responsibilities

• Demand Generation & Growth Marketing
• Create a demand generation strategy that supports VIP’s growth objectives
• Work with marketing to plan and execute multi-channel campaigns that include social, webinars, email, and paid ads that drive inbound traffic
• Coordinate and promote webinars and other events involving business stakeholders and external partners
• Follow-up with conference attendees
• Continually analyze effectiveness of your efforts to make data-driven improvements
• Content & Product Marketing
• Work with internal stakeholders and partners to create targeted content that drives lead generation among VIP’s target customers
• Distribute content across various channels to promote prospect engagement
• Nurture leads through the sales funnel by developing targeted content including emails, web content, blog posts, case studies, etc
• Own and execute the social media strategy, primarily focusing on LinkedIn
• Optimize VIP’s SEO strategy for web-based content and prepare the company to score highly in AI-based search
• Develop, track, and report on KPIs to focus on continuous improvement of your efforts
• Lead Generation & Nurturing
• Develop and maintain a pipeline of marketing-qualified leads (MQLs) and track conversion through the funnel
• Ensure all leads are either with sales or are in email nurtures for latent warming
• Budget Management
• Manage and allocate budgets across demand generation channels
• Monitor spending and Return on Ad Spend (ROAS), adjusting strategies to maximize marketing investments

Skills

• 1 year of sales experience, ideally in B2B SaaS or IT services
• Experience conducting meetings with leads with the goal being to gather basic business needs to qualify the lead
• Self-starter, able to execute independently and work cross-functionally

Benefits

• Medical
• Dental
• Vision
• A 401(k) Plan and Company Match
• Short-Term and Long-Term Disability coverage
• Basic Life Insurance
• 7 Paid Holidays
• Flexible Paid Time Off

Company Overview