[Remote] Junior Ad Creative Strategist - Apps (Performance Advertising)
Note: The job is a remote job and is open to candidates in USA. Neon Growth is a performance advertising company focused on mobile apps, and they are seeking a Junior Ad Creative Strategist. The role involves generating ad concepts, analyzing performance data, and collaborating with a senior Creative Director to produce impactful advertising content.
Responsibilities
- Produce a high weekly volume of app ad concepts (hooks, angles, scripts)
- Write UGC-style scripts for short-form video ads (Meta, TikTok, Snap)
- Generate variations intentionally based on performance data (not random rewrites)
- Study top-performing app ads and competitors daily
- Identify repeatable creative patterns (hooks, pacing, framing)
- Maintain swipe files and structured references
- Review creative performance data and summarize learnings clearly
- Identify which hooks, angles, and formats are working - and why
- Turn performance data into next-week creative recommendations
- Submit work for review to the Creative Director
- Iterate quickly based on direct feedback
- Improve quality and speed over time
Skills
- 0-3 years experience in performance ads, marketing, or content
- Strong interest in mobile apps, short-form video, and paid social
- Comfortable writing concise, punchy copy
- Analytical enough to explain why something worked
- Organized and reliable under weekly deadlines
- High personal output & accountability
- Strong innate curiosity (especially about ads)
- Improvement mindset (learn > optimize > level up)
- Comfort with critique, self-correction and iteration
- Ability to learn fast and operate fast
- Bias toward fast progress & launching ideas over perfection
- Experience at an agency or high-growth app company is a plus, but not a requirement
Benefits
- Clear promotion path to Senior Creative Strategist
- Performance-based increases tied to output and growth
Company Overview