[Remote] Marketing Specialist

Remote, USA
Posted Jun 14, 2026
Full-time

Note: The job is a remote job and is open to candidates in USA. HoYoverse is committed to providing immersive virtual world experiences to players around the world. As a Marketing Specialist, you will work closely with the publishing and development team to shape and execute marketing efforts in the North American market, translating global strategy into localized initiatives.

Responsibilities

  • Work closely with publishing and development team to shape and execute marketing efforts in the North American market
  • Participate in key promotion campaigns, including design of market strategy, user analysis, ideation, external communication, and quality control
  • Support in data collection, creative planning, content writing, and etc
  • Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process
  • Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem

Skills

  • 1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus
  • Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture
  • Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued
  • Existing connections with local vendors, IP holders, or PR resources are preferred

Benefits

  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K/ RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

Company Overview

  • HoYoverse is dedicated to providing players all over the world with immersive virtual world experiences. It is a sub-organization of miHoYo. It was founded in 2021, and is headquartered in Singapore, Central Region, SGP, with a workforce of 201-500 employees. Its website is https://hoyoverse.com.

  • Company H1B Sponsorship

  • HoYoverse has a track record of offering H1B sponsorships, with 5 in 2025, 6 in 2024, 4 in 2023. Please note that this does not guarantee sponsorship for this specific role.

  • More Remote Jobs