[Remote] Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. NP Digital is a global award-winning performance marketing agency seeking a Paid Media Specialist to join their Paid Media team. The role involves leading paid media strategy, monitoring performance, and managing high-value client initiatives to drive positive results.

Responsibilities

• Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative and Client Services teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers based on data and results
• Provide account changes and optimizations to the Account Manager and any other pertinent team members
• Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads
• Write and review copy for paid ad campaigns informed by NPA best practices
• Monitor daily advertising spend per channel to align with client’s monthly budget pacing
• Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
• Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
• Build projections and forecasting calculations as it pertains to incremental client growth
• Manage the day-to-day team activities, project management and task prioritization, campaign best practices and tools adoption

Skills

• 1-2 years of managing paid search budgets of over $280k per month
• Experience with Facebook and Google Ads
• 1-2 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns
• Experience using Google Analytics and Google Tag Manager
• Experience setting up Facebook Ads including pixel tracking and configuration
• Knowledge of eComm/Retail/Shopping marketing tactics
• Experience leading and mentoring direct reports
• Strong Presentation Skills, Creative, Customer Focused & Action Oriented
• Critical Thinker, Relentless Learner, Winning Can Do Attitude
• Strong Attention to Detail
• Must reside and be eligible to work in the US
• Facebook Blueprint Certified
• Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok
• Display Ads Experience: YouTube, Google Display, Programmatic
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off;16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

Company Overview