Sales Development Representative - LIONS Intelligence
Informa Festivals is a leader in B2B events, combining influential creative and technology festivals with marketing intelligence platforms. They are seeking a Sales Development Representative to manage lead generation and support the sales of their premium intelligence products across the Americas region.
Responsibilities
- Build and manage a qualified pipeline of potential customers through strategic prospecting and research
- Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations
- Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives
- Collaborate with marketing to leverage campaigns and events for lead generation
- Conduct thorough research on prospects to personalize outreach and increase engagement rates
- Respond promptly to inbound leads—qualify them and book product tour meetings
- Conduct initial discovery calls to understand prospect needs and pain points
- Assess prospect fit against ideal customer profile criteria
- Articulate the value proposition of Lions Intelligence to different stakeholders
- Effectively communicate how our solutions address specific industry challenges
- Accurately forecast weekly and monthly performance metrics
- Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates
- Analyze performance data to continuously refine outreach strategies
- Participate in regular pipeline reviews with sales leadership
- Identify trends and opportunities to improve conversion rates
- Overachieve on set KPIs to help drive your annual sales target
- Develop a deep understanding of the Lions Intelligence product suite and value proposition
- Stay informed about industry trends, competitor offerings, and market developments
- Collaborate with Account Executives to ensure smooth transition of qualified leads
- Participate in regular training to enhance product knowledge and sales techniques
- Actively promote and support diversity, equity, and inclusion within the team and in customer interactions
- Share best practices and learnings with the broader sales organization
- Contribute to a positive and collaborative team culture
- Participate in team meetings and brainstorming sessions
- Support company initiatives and represent the brand professionally at all times
Skills
- Bachelor's degree or equivalent experience
- 1-2 years of experience in sales, business development, or related field
- Excellent communication skills, both written and verbal
- Strong organizational abilities and attention to detail
- Proficiency with CRM systems (preferably Salesforce)
- Demonstrated ability to meet or exceed targets
- Self-motivated with a positive attitude and resilient mindset
- Experience in SaaS, market intelligence, or media/advertising industry
- Knowledge of creative marketing landscape and agency/brand dynamics
- Experience with outbound prospecting tools and techniques
- Understanding of consultative selling approaches
- Familiarity with the Cannes Lions Festival and creative excellence standards
- Experience using Salesloft
Benefits
- Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact : take up to four days per year to volunteer, with charity match funding available too
- Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out : 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Company Overview