Senior Analytics & Personalization Consultant

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Job Description:

Location: India

Key Requirements

Bachelor’s degree in Computer Science, Information Systems or Statistics

4-6 or more years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery

Hands-on experience managing large digital marketing data sets to deriving insights

Hands on experience on CRO tools such as VWO, Dynamic Yield

Limited Working experience with scripting languages like R, Python, etc

Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients

Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations

Ability to clearly communicate processes, strategies and requirements to internal and external stakeholders

Able to manage projects and delegate work seamlessly amongst the team members, to ensure that all deliverables are as per the standards within the given timelines

Roles & Responsibilities

Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results

Ability to recommend the right tests on CRO platforms leveraging the insights from the analytics platforms

Perform root cause analysis on complex data anomalies and working closely data stewards to define best practice

Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more

Facilitate review sessions with management, business users and other team members

Work closely with the project management teams to drive delivery and engagement

Drive performance of analytics and tagging capabilities to impact overall business results

Provide support and mentorship to the team members, ensuring they are progressively able to take on more complex tasks and upskill others

Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc

What will make you stand out?

Your ability to simplify data and tell a story

Knowledge of Digital Marketing and/or Marketing Analytics

Knowledge of Google Analytics 360 and CRO platforms and BigQuery

Experience working with Google Marketing Platform & CRO paltforms

Experience working with Visualization tools: Tableau, Looker, Data Studio etc

Experience with the CRO tools such as VWO, Dynamic Yield etc. 

Functional competency required-

SQL, R and Python (recommended)

Google/Adobe Analytics, CRO/Personalization Platforms Tag Management, Mobile Measurement Platforms, Google BigQuery (recommended)

Location:

India- Karnataka - Bengaluru- Remote

Brand:

Happy Marketer

Time Type:

Full time

Contract Type:

Permanent