Senior Associate, Paid Social
WPP Media is a creative transformation company that aims to build better futures through creativity. As a Senior Associate in Paid Social, you will be responsible for executing paid social campaigns, developing social strategies, and identifying optimization opportunities while receiving mentorship in the field.
Responsibilities
- Assist social strategy development work by compiling client research, competitive data and social platform information
- Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok
- Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis
- Assist team in identifying optimization opportunities and making media recommendations
- Support community managers to develop and maintain social content calendars for various platforms
- Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media
Skills
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 1+ year or more of practical experience running paid social campaigns
- Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail
- Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry
- Prior experience using Excel for data management and/or budgeting is a plus
Benefits
- Competitive medical
- Group retirement plans
- Vision
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Company Overview