Senior Director, Field Marketing, Americas

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Director, Field Marketing, Americas 

Role Overview: 

As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America. 

This role serves as a critical link between global strategy and regional execution, serving as the bridge between Programs teams and regional field execution, ensuring campaigns are localized and activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts. Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes. 

At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets. 

This role reports to the VP Demand Generation, Americas. 

Key Responsibilities: 

Regional Strategy, Bookings and Pipeline Ownership 

Own the Americas marketing contribution to pipeline and bookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments  

Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives  

Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership  

 

Go-to-Market Leadership 

Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives  

Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs  

Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration  

 

 

 

Regional Growth 

Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments 

Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth 

Build and scale in-region marketing execution capabilities, ensuring strong local activation, cultural relevance, and alignment with market dynamics 

 

Integrated Marketing Execution 

Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth  

Ensure consistency in strategic approach while enabling flexibility and localization across regions 

Partner with global marketing to adapt and scale campaigns and ensure consistency across markets 

 

Cross-Functional Leadership 

Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation through to expansion  

Collaborate with global and regional stakeholders to deliver cohesive, high-impact customer experiences  

Align closely with BDR teams to improve pipeline creation, lead conversion, and regional performance 

 

Organizational Leadership & Scale 

Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement  

Design and evolve the Americas field marketing operating model, including organizational structure, planning processes, and ways of working  

Establish and manage regional planning rhythms, including annual planning, quarterly business reviews, and budget allocation  

 

Performance & Insights 

Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment  

Leverage data and insights to continuously optimize strategy, inform investment decisions, and identify new growth opportunities  

Provide executive-level reporting on regional performance, market trends, and strategic recommendations 

 

Required Qualifications: 

15+ years of experience in field marketing, demand generation, or regional marketing with 7+ in a leadership role within enterprise B2B technology environments  

Proven track record of owning and driving pipeline growth and marketing impact on revenue in complex sales environments  

Experience leading and scaling high-performing, multi-regional marketing teams  

Strong partnership with senior Sales leadership, with demonstrated ability to influence go-to-market strategy and business outcomes  

Deep understanding of enterprise and commercial sales motions, including account-based marketing strategies  

Ability to operate at both strategic and operational levels, translating vision into execution with measurable results  

Strong analytical mindset, with experience leveraging data to drive decision-making and performance optimization  

Excellent executive presence, communication, and stakeholder management skills  

Experience managing significant regional marketing budgets and driving accountability for ROI  

Ability to lead through complexity and change in a fast-paced, high-growth environment 

Preferred Qualifications: 

Experience leading marketing efforts in Latin America, including understanding of regional market dynamics, localization strategies, and cross-cultural team leadership  

Experience in customer experience, contact center, AI, or cloud-based technology solutions  

Familiarity with global go-to-market models and regional localization strategies  

Experience working with Salesforce and marketing automation platforms  

Strong analytical and operational mindset with experience using data to inform strategic decisions  

Education 

Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred) 

 

Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$182,600.00 - $321,000.00
Benefits:
Medical, Dental, and Vision Insurance. 

Telehealth coverage

Flexible work schedules and work from home opportunities

Development and career growth opportunities

Open Time Off in addition to 10 paid holidays

401(k) matching program

Adoption Assistance

Fertility treatments

Click here to view a summary overview of our Benefits.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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