Senior Director, Growth Marketing

Twin Health 

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. 

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here 

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

Twin Health is hiring a Senior Director, Growth Marketing, to build the systems that drive measurable growth across enterprise, client, and post-activation member engagement. The role is organized around two pillars under one leader: New Business Growth Marketing and Member Growth Marketing. It is the foundation for a full Revenue Marketing function, as Twin scales. This is not a traditional demand generation role. It does not own acquisition mechanics or enrollment conversion. It is a systems-builder role accountable for revenue and retention outcomes.

Responsibilities 

What you Will Own

New Business Growth Marketing (80%)

Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD

Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression

Build and run account-based programs supporting priority enterprise targets and client expansion

Develop repeatable plays across target accounts and client populations

Member Growth Marketing (20%)

Own engagement strategy for Active Twins

Design and run programs across education, community, referrals, challenges, and seasonal moments

Partner with Product/Clinical to strengthen retention and reduce churn

Growth Systems & Experimentation

Move from one-off campaigns to repeatable growth systems

Build a structured testing approach across messaging, sequencing, and programs

Use performance data to decide what to scale, improve, or stop

Channel & Program Strategy

Define how channels work together across campaigns and journeys

Ensure programs are connected, sequenced, and aligned to clear goals

Partner with Brand & Experience to raise the bar on messaging and creative quality

Cross-Functional Leadership

Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales

Ensure growth programs align with product experience and business priorities

Influence without direct ownership across teams

Team Leadership

Lead and scale a high-performing growth marketing team

Set clear ownership, KPIs, and operating cadence

Build a culture of accountability, speed, experimentation, and continuous improvement

What Success Looks Like

Marketing consistently delivers against its defined share of net-new pipeline

Active Twin engagement and retention improve over time

Clear experimentation roadmap with measurable lift

Growth programs are repeatable, scalable, and connected across channels

Strong alignment across Marketing, Product, and Sales

Core Metrics

New Business Growth

Net-new pipeline generated by Marketing programs (defined share)

Total ACV influenced and closed where Marketing engagement preceded BD action

% of priority deals supported by Marketing

Win rate: Marketing-supported vs non-supported; deal velocity

Member Growth

Engagement across member programs

Active Twins vs plan (directional)

Early retention signals: referral and advocacy participation

System Performance

Experimentation velocity and learnings

Conversion and engagement lift

Program scalability and repeatability

Other duties as assigned

Qualifications 

10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech

Proven track record driving pipeline and retention outcomes

Comfortable operating across both enterprise and member-facing growth

Highly data-driven with a clear approach to testing and iteration

Strong operator who can move between strategy and execution without losing speed

Strong cross-functional partner who can influence Product, Sales, and Analytics

Experience in healthcare, benefits, or regulated environments preferred

Comfortable using AI tools to accelerate program design, experimentation, and content

This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits   

The compensation range for this position is $195,000 - $225,000 annually. This position is bonus eligible.  

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

A competitive compensation package in line with leading technology companies

A remote and accomplished global team

Opportunity for equity participation 

Unlimited vacation with manager approval

16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents

100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options

401k retirement savings plan

We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.