Senior Marketing Strategist
<p>About the job</p>
<p>We are hiring a Senior Marketing Strategist for a leading immigration law firm in the professional legal and advocacy industry. This is a full-time remote role for a U.S.-based company.</p>
<p>This position is designed for an experienced marketing leader who will partner closely with the Marketing Director to plan and execute high-level marketing strategies while also ensuring consistent, hands-on campaign delivery. The Senior Marketing Strategist will be a strategic driver of the firm’s marketing efforts and serve as a key backup to the Marketing Director, expanding the firm’s visibility, strengthening brand reputation, and generating qualified leads for immigrant families seeking legal representation.</p>
<p>Key Responsibilities</p>
<p>Collaborate with the Marketing Director to develop comprehensive 12-month marketing strategies aligned with firm growth goals<br />
Conduct market research and competitive analysis to identify opportunities and optimize brand positioning<br />
Design integrated marketing campaigns across digital and traditional channels (SEO, PPC, email, content, social media)<br />
Ensure consistent follow-through from campaign conception to launch, meeting timelines, budgets, and performance targets<br />
Oversee website optimization, lead generation funnels, and conversion rate improvement efforts<br />
Track and analyze all marketing KPIs, providing detailed monthly performance reports<br />
Monitor lead quality, conversion rates, and customer acquisition costs, and optimize campaigns accordingly<br />
Develop compelling content strategies that resonate with immigrant communities and reflect the firm’s brand voice<br />
Create and oversee production of testimonials, case studies, and success stories<br />
Build strategic partnerships with immigrant advocacy groups, nonprofits, and community organizations<br />
Plan and execute community outreach initiatives such as “Know Your Rights” workshops, webinars, and public relations efforts<br />
Serve as a trusted backup to the Marketing Director, ready to assume leadership responsibilities when required</p>
<p>Required Qualifications</p>
<p>Bachelor’s degree in Marketing, Communications, Business Administration, or related field<br />
7+ years of progressive marketing experience with demonstrated strategic planning capabilities<br />
3+ years in senior marketing roles with campaign and budget management responsibility<br />
Proven track record of developing and executing successful marketing strategies with measurable results<br />
Strong analytical skills with experience using marketing analytics platforms and KPIs<br />
Excellent project management abilities with consistent follow-through on deliverables<br />
Deep experience with digital marketing channels: SEO, PPC, social media, email marketing, content marketing<br />
Excellent written and verbal communication skills<br />
Demonstrated ability to work independently in a remote environment<br />
Experience working with legal services, professional services, or mission-driven organizations is preferred</p>
<p>Preferred Qualifications</p>
<p>Master’s degree (MBA or Marketing emphasis)<br />
Experience in immigration law, legal services, or advocacy organizations<br />
Bilingual capabilities (Spanish preferred)<br />
Experience managing marketing teams or external vendors<br />
Background in crisis communications or sensitive issue marketing</p>
<p>Required Skills & Tools</p>
<p>Google Workspace<br />
Slack<br />
Zoom<br />
WordPress or equivalent CMS<br />
Meta Business Suite / LinkedIn Ads / Google Ads<br />
Google Analytics / Looker Studio<br />
Project management tools like Asana or Trello<br />
CRM and marketing automation platforms (HubSpot, Salesforce, etc.)</p>
<p>Schedule & Pay</p>
<p>Full-time position; U.S. hours in the MST/EST time zones<br />
This is a fully remote job for a U.S.-based company<br />
Pay ranges from R14,000 to R25,000 per month, depending on experience and skill<br />
Annual raises, bonuses, and paid holidays/PTO</p>
<p>System Requirements</p>
<p>Internet speed of at least 20 Mbps<br />
Computer with a 2.4 GHz processor or higher<br />
8 GB of RAM or higher<br />
Windows 10 or newer, or Mac OS X 10.10 or newer<br />
HD 720p webcam<br />
Headset with a microphone</p>
<p>Benefits</p>
<p>Competitive pay rates<br />
Consistent hours and pay<br />
The company provides a U.S. phone number and business email address<br />
Enjoy the flexibility of working remotely, from home or any location of your choice<br />
Eliminate commute time and costs<br />
Opportunities for leadership growth and career advancement<br />
Consistent work with the same team, fostering long-term professional relationships<br />
A supportive and inclusive environment that values diversity and professional development</p>