Social Media Specialist
Walker Sands is an outcome-based B2B marketing agency committed to diversity, equity, and inclusion. They are seeking a Social Media Specialist to support day-to-day execution across multiple client programs, focusing on social media content creation, community management, and performance reporting.
Responsibilities
- Draft and schedule short-form social copy for select client social pages, maintaining cadence consistency and brand alignment
- Schedule approved content in Sprout Social or native platform tools, applying correct tags and UTM codes
- Ensure all visuals adhere to client creative guidelines by using approved templates and validating brand colors, fonts and layouts
- Support asset coordination and final quality checks prior to publishing
- Conduct daily social listening using Sprout or native tools to identify relevant conversations, engagement opportunities, competitor activity, trending hashtags and engagement spikes
- Draft simple, timely community management responses (e.g., thanking followers, responding to comments) under Manager or Director review
- Proactively flag risks, opportunities, or emerging issues to account and strategy leads
- Assist in preparing KPI dashboards and performance reports
- Identify and highlight top-performing posts and early engagement trends for inclusion in client reporting
- Demonstrate an understanding of client goals and how social execution supports broader business outcomes
- Collaborate closely with PR, creative, strategy, and account teammates to complete assigned work
- Communicate proactively to maintain visibility into deliverables, timelines, and dependencies
- Accurately complete time entries to support project tracking, utilization and forecasting
- Use AI tools (e.g., ChatGPT) to brainstorm post ideas, refine captions, and improve workflow efficiency while maintaining brand voice and tone
- Build proficiency in Sprout Social and agency-standard publishing, reporting, and QA processes
Skills
- 1–2 years of full-time experience in social media content creation, publishing or community management (internship, agency or in-house)
- Highly detail-oriented and take accountability for producing accurate, polished work
- Comfortable working across multiple teams and managers at the same time, adapting to different workstyles, workflows, communication norms and client preferences while staying organized and accountable
- Ability to adapt quickly to different brand voices, tones and industries
- Understanding of how execution quality impacts client satisfaction and retention
- Apply feedback consistently to improve quality and efficiency over time
- Organized, reliable and comfortable managing multiple assignments in a fast-paced environment
- Eager to learn agency processes, tools and best practices and grow in independence and professional judgment
- B2B or tech industry experience is a plus
Benefits
- Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
- Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
- Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
- Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.
Company Overview