Sr Community Engagement Manager

At Beyond The Plant Protein Company, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

Job Description

The Senior Manager of Community Engagement leads the strategy and execution of initiatives that build, nurture, and scale meaningful relationships between the organization and its communities, while activating a coalition of mission-aligned partners. This role is responsible for driving authentic engagement, strengthening brand loyalty, and addressing misinformation by elevating credible, values-driven voices that reinforce the benefits of Beyond Meat’s products. 

At the core of this role is a commitment to enhancing Beyond Meat’s reputation among advocates and grassroots supporters who share our dedication to empathy, compassion, health, and sustainability. The Senior Manager ensures a consistent, positive brand experience across all community touchpoints while mobilizing partners and communities to amplify our mission in credible and impactful ways. 

TASKS, DUTIES, & GENERAL RESPONSIBILITIES 

Design and execute a comprehensive partnership strategy across mission-aligned nonprofit and advocacy organizations 

Build and maintain trusted, long-term relationships with leaders in animal welfare, plant-based health, environmental advocacy, rescues, sanctuaries, and student communities 

Identify and activate credible third-party voices to help counter misinformation and reinforce the Company’s mission and values 

Partner cross-functionally with Communications and Marketing to support op-eds, campaigns, and organic amplification opportunities 

Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments 

Lead a scalable grassroots engagement strategy that drives authentic connections with plant-based and mission-aligned communities 

Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion-driven spaces 

Direct execution of product sampling, donations, field activations, and ambassador-style engagement programs 

Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return 

Position Beyond Meat as a trusted, mission-driven partner—not a transactional sponsor—within aligned communities 

Develop partnership frameworks that enable long-term collaboration, co-created initiatives, and shared value 

Manage partner lifecycle from identification and onboarding to engagement, measurement, and retention 

Build and implement scalable systems for managing coalition and grassroots programs 

Define and track KPIs across partner growth, engagement, event impact, sampling effectiveness, and earned amplification 

Establish clear reporting structures to provide leadership visibility into performance, priorities, and ROI 

Continuously optimize strategies based on data, insights, and the evolving needs of the business 

Supervisory Duties (if applicable) 

None 

QUALIFICATIONS 

Education, Technical Skills, and/or Previous Experience:  

Bachelor’s degree in a related field required  

7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields 

Proven success building and managing mission-aligned partnerships or coalitions 

Strong understanding of animal welfare, plant-based nutrition, sustainability, and/or environmental advocacy ecosystems 

Experience leading community-based campaigns, event activations, or ambassador programs 

Demonstrated ability to influence through storytelling, communications, and stakeholder engagement 

Strong project management and cross-functional collaboration skills in a fast-paced environment 

Experience with measurement frameworks, impact tracking, and partner relationship management systems 

High emotional intelligence, sound judgment, and a deep commitment to purpose-driven work 

Strong strategic thinking skillset 

Experience in relationship building & stakeholder influence 

Strong verbal and written communications  

Data-driven decision making 

WORK ENVIRONMENT 

In office at headquarters in El Segundo, CA or remote in a major metropolitan area 

Travel expected (approximately 20%) 

**Annual salary commensurate with experience**

The starting annual base pay for this role is between USD $120,000 and $140,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.

Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.