Technical Sales Support Specialist

Innovate Consulting is seeking a Technical Sales – Outreach Professional for an energy

company who will serve as a key member of a distributed program team responsible for

driving program participation, increasing market awareness, and supporting energy

savings targets. The ideal candidate will supporting the south bay area of CA! The

primarily focus on engagement with distributors, manufacturers, and trade allies to

promote program offerings and technologies.

Scope of Services

The Technical Sales – Outreach Professional will perform the following services:

▪ Program Performance & Sales Support

o Meet or exceed assigned energy savings goals

o Support program participation growth through targeted outreach

▪ Distributor & Trade Ally Engagement

o Serve as the primary point of contact for assigned distributors of water heating

equipment

o Provide program guidance, resources, and ongoing support

▪ Outreach Campaigns & Promotions

o Plan, coordinate, and execute outreach campaigns and promotional activities

o Support marketing initiatives and targeted engagement strategies

▪ Manufacturer & Market Engagement

o Influence manufacturer representatives to increase awareness and adoption of

program offerings

o Maintain relationships to support long-term program success

▪ Lead Generation & CRM Management

o Identify, obtain, and track leads using CRM software (e.g., MS Dynamics, Salesforce)

o Maintain accurate and up-to-date records of outreach and engagement activities

▪ Stakeholder Engagement & Events

o Schedule and lead stakeholder meetings, trainings, and public relations events

o Provide logistical support for larger outreach and marketing events

▪ Technical Knowledge & Market Awareness

o Maintain working knowledge of current and emerging high-efficiency water heating

technologies

o Support education efforts for distributors and trade allies

Deliverables

▪ Documented outreach campaigns and promotional activities

▪ Lead tracking and CRM reporting

▪ Stakeholder engagement records and meeting summaries

▪ Distributor and manufacturer engagement documentation

▪ Event planning and execution support

▪ Program participation and contribution toward energy savings goalsPerformance Expectations

▪ Achievement of assigned energy savings and participation targets

▪ Effective engagement with distributors and trade allies

▪ Timely execution of outreach campaigns and events

▪ Accurate tracking and reporting of leads and program activities

Minimum Qualifications

▪ Bachelor’s Degree or equivalent experience

▪ Minimum of 3 years of experience in distributor or manufacturer service or sales

▪ Experience coordinating or executing outreach campaigns or promotions

▪ Familiarity with plumbing and/or HVAC distributor networks

▪ Experience using CRM software (e.g., Microsoft Dynamics, Salesforce)

▪ Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), including use of pivot

tables and basic data

functions

▪ Strong written and verbal communication skills in English

▪ Ability to manage multiple priorities and work under tight deadlines

▪ Demonstrated ability to engage effectively with distributors and trade allies

▪ Ability to support marketing events, trainings, and stakeholder engagements

▪ Strong collaboration skills and ability to support team objectives

▪ U.S Driver’s license and reliable transportation

Preferred Qualifications

▪ Experience in energy efficiency programs, technical sales, B2B sales, or construction-

related industries

▪ Knowledge of water heating technologies and emerging market trends

Location Requirements

The ideal candidate will be based in or near the San Francisco Bay Area, reporting to

the Oakland office or operating

from a home office within the region.

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