US Sector Marketing - Supervising Associate
EY is a global leader in assurance, consulting, tax, strategy, and transactions. The US Sector Marketing – Supervising Associate role involves supporting the development and execution of marketing activities, primarily focusing on digital activation and channels, while collaborating with various internal teams.
Responsibilities
- Supports the US Health and Life Sciences Sector Marketing Strategists in publishing of content to EY’s website coordinating closely with web design team, subject matter resources (SMEs), creative services group, and analysts
- Manage paid media campaigns for the health and life sciences sector. Paid media includes programmatic, search, social, and display. Collaborate closely with EY’s paid media agency on rolling and annual sector paid media campaigns
- Oversee Marketo email campaigns for the Health and Life Sciences sectors including database management, smart list creation, and campaigns. Must be able to think strategically about audience, calendaring of content, and serve as the go to resource for all things email marketing
- Works closely with the internal communications team to promote events and content through digital reaching Health and Life Sciences sector teams, Global Markets and other key stakeholders
- Assists in managing the budget for communications initiatives
- Engages with select accounts and account owners to understand industry/sector issues
- Teams with EY Digital Center of Excellence on channel execution and campaign analytics (i.e., ey.com, social media, email marketing)
- Supports content creation by driving the SCORE and ey.com publishing processes
- Manages events and sponsorships that are in the annual Sector Marketing plan
- Assists in the measurement analytics to track ROI for the programs by working closely with the Accounts teams
- Effectively manages multiple concurrent marketing initiatives
- Project manages small/medium marketing initiatives, generally under the direction of sector marketing manager
- Collaborate with Global Sector Marketing to inform and activate global campaigns as appropriate
Skills
- Excellent verbal and written communication skills
- Demonstrated teamwork skills
- Excellent project management skills
- Detailed oriented
- Ability to strategize at high level
- Comfortable working in a remote teaming environment
- Is comfortable operating in ambiguity
- Must be able to think strategically about audience, calendaring of content, and serve as the go to resource for all things email marketing
- Excellent at digital marketing and has a strong understanding of paid media platforms and best practices
- Works independently on marketing activities, sometimes managing the work of others
- Project manager for medium/large marketing initiatives, generally under the direction of the leader
- Prior agency experience preferred
Benefits
- Medical and dental coverage
- Pension and 401(k) plans
- A wide range of paid time off options
- Flexible vacation policy
- Designated EY Paid Holidays
- Winter/Summer breaks
- Personal/Family Care
- Other leaves of absence when needed to support your physical, financial, and emotional well-being
Company Overview
Company H1B Sponsorship