VP, Strategic Sales
Location: Remote, USA (preference for candidates based in New York)
Reporting to: CEO
About XYB:
XYB is the company creating Adaptive Financial Infrastructure (AFI), the new category for banking orchestration, unifying systems, people, and processes — context aware, operationally resilient. The AFI Platform, the banking orchestrator at event speed, is the event-native substrate enabling financial institutions to modernise and launch new digital propositions, adapting in weeks, not years. Recognised by Everest Group and Celent, XYB empowers financial institutions to adopt agentic AI, real-time payments, and decentralised finance, and be ready for what's next without replacing what already works.
The opportunity:
AFI is the category that names what the AI and Real-Time Era requires: one event-native substrate where AI agents reason at event speed, real-time payment mandates land natively, and decentralised finance is architectural. The AFI Platform and its two production Solutions, Adaptive Digital Banking and Commercial Treasury Solution, generate active pipelines across regulated financial institutions in the US, EU, and UK. Analyst recognition — Agentic AI Select from Everest Group and Technology Standout from Celent — is converting into enterprise conversations now.
The VP, Strategic Sales who joins shapes how a category-defining platform reaches the market. Role Overview:
We are seeking a senior commercial leader to drive growth across the US financial services sector. This role goes beyond traditional core banking sales, it demands a deep understanding of the broader financial ecosystem, a consultative approach to client development, and the gravitas to engage banks, credit unions, and other financial institutions at the highest level.
You will define and execute our US go-to-market strategy while building lasting enterprise relationships.
Responsibilities
Define and execute the US sales strategy across banks, credit unions, and broader financial services clients serving consumers and small businesses
Leverage a well-established network of senior executives across banks and credit unions to engage decision-makers directly and bypass gatekeepers
Lead a consultative approach to client development, deeply understanding client needs, regulatory constraints, and strategic goals before positioning solutions
Own and deliver against enterprise revenue targets
Establish and grow C-suite relationships across target accounts in the US market
Lead complex, high-value enterprise deal cycles end-to-end, from origination through to contract close
Drive commercial negotiations and contract finalisation
Act as a subject matter expert on the US regulatory and legislative landscape across banking, payments, and lending
Partner cross-functionally (Product, Marketing, Delivery) to align on market needs and opportunities
Forecast annual revenue and build the foundational sales processes required for long-term US growth
Requirements
Proven experience working with a network of senior executives across banks and credit unions, particularly those serving consumers and small businesses
Strong understanding of the broader US financial services ecosystem including payments, lending, and financial crime compliance, and the regulatory and legislative landscape governing these segments
Deep knowledge of the banking technology landscape including digital banking, core banking, and banking capabilities such as FinCrime, Cards, Payments, as well as data and cloud infrastructure
Proven track record of closing 7-figure deals ($1M+ ARR) in core banking, payments, or adjacent fintech sectors
Demonstrated consultative approach to enterprise client development not just deal-closing, but strategic partnership building
Experience building or scaling a sales function in the US market
Credible at C-suite level with a strong executive presence
Strategic and commercial mindset combined with hands-on execution capability
Able to operate effectively in a high-growth, fast-evolving environment
Combines leadership capability with hands-on deal involvement
What We Offer:
Competitive Compensation: Base Salary + Bonus/Commission + Equity
Comprehensive benefits package designed for global team members
Opportunity to be part of a high-growth company redefining financial services
Clear career advancement pathways within a rapidly expanding organization
Collaborative, innovative culture that values initiative and fresh thinking
Regular team gatherings and company-wide events to foster connection
XYB is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are happy to offer reasonable adjustments throughout the recruitment process and beyond, please let us know how we can best support you.