Website Messaging / Conversion Copywriter for Premium Service Business

We’re looking for a strong website messaging / conversion copywriter to help improve our homepage and landing page copy.

This is not a generic content writing role.

We are a specialized garment repair and restoration business with a service model that requires trust, explanation, and the right customer fit. People often misunderstand what we do, how our process works, and why our model is different from standard retail or ecommerce.

This role is for someone who can think strategically about clarity, trust, differentiation, and customer qualification — not just rewrite sentences.

We need someone who can help make our site:

clearer

stronger

more trust-building

more conversion-focused

without sounding generic, fluffy, or over-explained.

What we need help with

Homepage messaging audit

Hero / above-the-fold rewrite

Clarifying our service model and differentiators

Improving key landing pages

Stronger CTA and trust-building copy

Helping us better qualify the right customer

You’re a good fit if you have experience with

homepage / landing page copy

conversion-focused website messaging

premium or high-trust service businesses

writing for businesses that need customer education before conversion

Not the right fit if you mainly do

generic blog writing

SEO filler content

ecommerce product copy only

“luxury sounding” copy without strategic thinking

Project details

Freelance / hourly

Estimated scope: 15–25 hours to start

NYC / East Coast preferred, but not required

To apply

Please include:

2–3 relevant examples of homepage or landing page work

A few sentences on how you’d approach a site that gets traffic but may be losing people due to messaging / trust / clarity issues

Your hourly rate

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