Website Optimization for Local Dumpster Rental Company (SEO + Conversion Focus)
Job Description
We are a Colorado-based dumpster rental and site services company looking for a freelancer to improve our existing website: Black Dog Site Services.
The site is live and functional, but needs optimization for conversions, SEO, and branding. The goal is to generate more inbound calls and quote requests from local contractors and homeowners.
Scope of Work
1. Website Cleanup & Copy Improvements
Remove placeholder/filler text (e.g., “Lorem ipsum”)
Rewrite homepage and service pages with clear, high-converting copy
Emphasize:
Fast service / reliability
Local expertise (Aspen to Glenwood Springs)
Transparent pricing
2. Conversion Optimization (Lead Generation)
Improve call-to-action strategy:
Add strong “Call Now” and “Get a Quote” buttons
Optimize for mobile (sticky call/text button preferred)
Improve layout to drive more inquiries and bookings
3. Local SEO Optimization
Create or optimize pages targeting:
Dumpster Rental Aspen, CO
Dumpster Rental Basalt, CO
Dumpster Rental Carbondale, CO
Dumpster Rental Glenwood Springs, CO
Optimize headings, keywords, and metadata for local search
Add FAQ section targeting common customer questions
4. Branding & Content Enhancements
Incorporate brand personality into the site (professional but approachable)
Add more real job site photos
Optional: integrate light branding elements (we have a mascot/brand identity)
Deliverables:
Updated website copy (all key pages)
SEO-optimized location pages
Improved CTA layout and recommendations implemented
Basic on-page SEO completed (titles, meta descriptions, headers)
Suggestions for ongoing improvements
Ideal Candidate
Experience with local service business websites (home services, construction, etc.)
Strong copywriting skills focused on conversion
Proven SEO experience (especially local SEO)
Ability to make practical, ROI-driven improvements (not just design)
Timeline
Looking to complete within 1–2 weeks
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