Website Specialist (Chicago, Hybrid)
GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. We are seeking a detail-oriented Website Specialist to optimize our digital presence, responsible for maintaining website content, implementing SEO strategies, and tracking performance metrics.
Responsibilities
- Create, update, and publish new web pages, blog posts, reports, success stories, news articles, and other resource content
- Maintain website architecture and ensure content is organized, accessible, and user-friendly
- Manage content workflows and publishing schedules across multiple site sections
- Make graphics via Canva to support web content
- Implement on-page and technical SEO best practices to improve search engine rankings
- Optimize content for Answer Engine Optimization (AEO) to enhance visibility in AI-powered search results
- Conduct keyword research and manage keyword strategy across all website content
- Implement and maintain hreflang tags for regional localization and international SEO
- Monitor and improve Core Web Vitals and overall site performance metrics
- Monitor website performance using Google Analytics (GA4) and Google Search Console
- Generate regular reports on traffic, user behavior, conversions, and SEO performance
- Use heat mapping and session recording tools to identify UX improvement opportunities
- Partner with the content team to track and analyze keyword rankings and search visibility
- Provide data-driven recommendations for website improvements
- Coordinate with Marketing Ops to run A/B tests and report outcomes
- Manage technical SEO elements including meta tags, schema markup, XML sitemaps, and robots.txt
- Ensure mobile responsiveness and cross-browser compatibility
- Collaborate with development teams on website enhancements and troubleshooting
Skills
- Proven experience managing websites using WordPress and Webflow CMS
- Working understanding of marketing automation tools such as Hubspot or Marketo
- Hands-on experience with SEO tools such as SE Ranking or SEMrush
- Proficiency with Google Analytics (GA4) and Google Search Console
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and technical SEO
- Experience with hreflang implementation and international/regional SEO strategies
- Knowledge of AEO principles and optimizing for AI-powered search experiences
- Excellent attention to detail and ability to manage multiple projects simultaneously
- Strong written communication skills for content creation and optimization
- A proactive approach to staying current with SEO trends and algorithm updates
- Analytical mindset with the ability to translate data into actionable insights
- Strong organizational skills and ability to prioritize competing demands
- Collaborative spirit and ability to work cross-functionally
- Problem-solving attitude and resourcefulness in troubleshooting technical issues
- Familiarity with digital platforms including YouTube, Vimeo, and Salesforce
- Experience with user behavior analytics tools such as Crazy Egg or Hotjar
- Knowledge of Profound AI or similar AI-powered marketing tools
- Understanding of conversion rate optimization (CRO) best practices
- Basic HTML/CSS knowledge
- Experience with A/B testing and website experimentation
- Familiarity with accessibility standards (WCAG)
Benefits
- Excellent medical, dental and vision insurance options
- HSA and FSA options + company HSA contributions
- 401K matching
- 100% paid parental leave
- 15 paid holidays + competitive PTO
- Flexible work environment
Company Overview