Associate Director, Paid Social

About the role
Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. 
Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization
Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses
Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives
Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
Identify growth opportunities and flag risks before they surface in the data
Contribute to pitches and new business for performance media Influencer campaigns
What we're looking for
4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level
Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
A strategic thinker who can also execute — you're not above pulling levers in Ads Manager
Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership
Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language
Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.
What success looks like at 90 days
You own your accounts — clients trust you and the team trusts your judgment
Campaigns are structured for performance and optimized with clear, documented rationale
You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before
You're delivering performance recaps that clients reference and share internally
You're contributing ideas to how we build and grow our performance media client base