Business Development Representative
Cova Software is a company in the cannabis industry, and they are seeking a Business Development Representative to manage inbound inquiries and execute high-volume outbound prospecting efforts. The role requires a motivated individual with proven sales experience, who can thrive in a high-activity environment and is passionate about building a career in business development.
Responsibilities
- Execute 50+ outbound cold calls daily to generate new business opportunities across expanding markets
- Manage both inbound and outbound lead flows, qualifying prospects and identifying high-quality opportunities
- Partner closely with Account Executives across North America to schedule meetings and advance deals
- Re-engage existing prospects within the Cova database to drive pipeline growth
- Consistently nurture leads through structured follow-up and targeted outreach campaigns
- Identify and escalate high-value opportunities to Territory and Strategic Account teams
- Act as a knowledgeable and professional ambassador of Cova and its product offerings
- Maintain accurate and up-to-date records of all sales activities in Salesforce CRM
- Meet and exceed activity and pipeline generation targets on a consistent basis
Skills
- 1-2+ years of dedicated BDR, or high-volume outbound sales experience
- Demonstrated success and commitment to growing within a BDR or pipeline generation role
- Strong cold calling skills with the ability to confidently engage prospects throughout the day
- Excellent verbal communication and relationship-building abilities
- Comfortable working in a fast-paced, metrics-driven environment with high activity expectations
- Experience using CRM systems (e.g., Salesforce) and familiarity with business software tools
- Highly organized with strong multitasking and follow-up skills
- Ability to adapt messaging across diverse customer segments
- Previous experience or working knowledge of the cannabis industry, cannabis retail, or related technologies
- Experience in SaaS or technology sales environments
Company Overview