Content / Social Media Strategist

Content / Social Media Strategist | Full-Time | PST or EST Time Zones

Job Details

Location: Remote (North or South America preferred, working within PST or EST time zones)
Hours: Full-time, with flexibility for occasional evening and weekend support

PLEASE READ BEFORE APPLYING

We are only reviewing applications submitted through our portal. Please apply through the following link:

https://forms.clickup.com/9017085020/f/8cqbk2w-105917/B580U9I5405ISPK48S

Who We're Looking For

We're looking for a strategic communicator who can own the narrative, positioning, and editorial direction across Moj, Kinship, and Trolley.

This is not a community management or content scheduling role. The Content Strategist is responsible for defining what the brands should be saying, why it matters, and how content aligns with larger business goals, launches, partnerships, speaking engagements, and brand positioning.

The ideal candidate understands founder-led brands, strategic storytelling, audience positioning, and how to turn real-world business activity into meaningful content opportunities across LinkedIn, Substack, Instagram, TikTok, interviews, and media appearances.

You should think like both a strategist and an editor — capable of identifying themes, shaping narratives, guiding campaigns, and ensuring all communication remains cohesive across channels and formats.

What You'll Own

Own the editorial direction, narrative, and positioning of Moj, Kinship, and Trolley across all content channels

Maintain strategic oversight of web properties, LinkedIn profiles, and brand messaging as positioning evolves

Connect business priorities, launches, speaking engagements, events, and announcements into content opportunities

Define the topics, narratives, and communication cadence across platforms

Evaluate speaking engagements and media opportunities from a brand-positioning perspective

Provide campaign direction and strategic guidance to the Marketing Coordinator and creative team

Collaborate on campaign concepts, naming, creative direction, and messaging

Support press releases, media outreach, and external brand positioning when relevant

Identify opportunities for audience growth, monetization, and conversion through content strategy

Review performance data and refine strategic direction based on results

Workflow & Collaboration

Report directly to the Production Lead (Gaby)

Provide strategic direction to the Marketing Coordinator for execution

Collaborate with Andru on campaign concepts and creative positioning

Work closely with Production and Marketing teams to align content with real business priorities

Use AI tools daily to support research, ideation, writing, positioning, and strategic workflows

What We Need From You

Experience in strategic communications, editorial direction, or brand positioning

Strong background working with founders, executives, or personal brands

Deep understanding of LinkedIn, Substack, Instagram, and TikTok as strategic platforms

Strong editorial judgment and narrative thinking

Ability to connect business strategy with content execution

Strong communication and collaboration skills across creative and operational teams

High AI fluency and comfort integrating AI tools into daily workflows

Who Thrives Here

This role is best suited for someone who:

Thinks strategically before tactically

Understands how positioning shapes perception and growth

Naturally identifies narratives, trends, and content opportunities

Enjoys shaping founder-led brands and public-facing communication

Balances creative thinking with business awareness

Operates independently and communicates clearly in fast-moving environments

About Us

Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions for high-profile clients.

We operate with an AI-first, Founder Mode mindset focused on ownership, execution, operational excellence, and continuous improvement.

Benefits

Fully remote work

Flexible schedule and time off

Access to leading AI tools

Direct collaboration with leadership

Long-term career growth opportunities

High-trust, fast-moving team culture