Copy / Content Writer
<p><strong>Job Description: Content / Copywriter (Remote – South Africa)</strong><br />
We are seeking an experienced Copy / Content Writer with a proven track record in both B2B and B2C content creation for the human capital sector. This is a remote, retainer-based position where you will deliver specified content weekly/monthly. You will receive topics, campaign objectives, and direction for each assignment.</p>
<p>You will produce high-quality content across multiple digital platforms, including website pages, blogs (B2B and B2C), social media channels, and persuasive video scripts (B2B).
You will report to the Marketing Manager.</p>
<p><strong>Key Responsibilities</strong></p>
<p>Website Copy / Content Writing & Publishing<br />
Write and update website content, including landing pages, banners, CTAs, and backend SEO updates.<br />
Ensure accuracy and adherence to SEO best practices when publishing content.</p>
<p>Blog & Thought Leadership Articles<br />
Research, write, and publish 2 SEO-optimized blog articles per week based on provided topics.<br />
Develop ad-hoc thought leadership articles to strengthen brand authority.</p>
<p>Social Media Content<br />
Produce audience-relevant long-form and short-form social media content, including captions, storytelling posts, and short-form video/reel/story scripts.</p>
<p>Video Copy<br />
Write ad-hoc lead-generation and brand video scripts/storyboards for marketing campaigns and brand storytelling.</p>
<p>Team Collaboration<br />
Contribute to the monthly development of content calendars for websites, blogs, social media, and video.<br />
Work closely with the marketing team to align content with business goals.<br />
Provide insights and recommendations for optimizing content reach, engagement, and conversions.</p>
<p><strong>Content Deliverables</strong></p>
<p>1× website general content/copy (landing pages, banners, CTAs, backend SEO, refreshes) – ~1 hour/month<br />
8 blog articles (2 per week) – long & short format<br />
12 Facebook posts (~3/week)<br />
12 Instagram posts (~3/week)<br />
12 LinkedIn posts (~3/week)<br />
≈ 36 posts total per month, including long/short form copy, storytelling, captions, reels/scripts<br />
Ad Hoc, 2 hours per month: promotional/brand video scripts + storyboarding, narrative development, and thought leadership articles as needed<br />
Strategic Collaboration: 1× content calendar (website, blog, social, video)<br />
Ongoing repurposing, optimisation, SEO/trends insights, and team collaboration</p>
<p><strong>Qualifications & Skills</strong><br />
Bachelor’s degree in Marketing, Communications, Journalism, English, or equivalent experience.<br />
Minimum 5 years of experience in digital content writing for both B2B and B2C audiences.<br />
Portfolio showcasing blogs, website content, and social media campaigns.<br />
Proficiency in CMS platforms (e.g., Drupal, HubSpot).<br />
Solid experience in implementing SEO best practices.<br />
Excellent writing, editing, and proofreading skills with strong attention to detail.<br />
Experience creating both short-form and long-form social media content.<br />
Ability to write short-form video scripts (reels, stories) and long-form promotional/brand video scripts.<br />
Perfect SA/UK English writing and grammar.<br />
Professional, time-efficient, and able to deliver content with minimal rework.</p>
<p><strong>Benefits</strong><br />
Fully remote work, completed at your own schedule as long as deadlines are met.<br />
Work with a passionate, purpose-driven team.</p>