Demand Gen Leader
This is about designing and scaling a modern, enterprise demand generation system.
- Our ABM motion targeting Fortune 2000 accounts
- Multi-channel programs across digital, field, partners, and outbound
- AI-native GTM workflows across targeting, personalization, and execution
- The systems that connect marketing → sales → expansion
- Real enterprise traction
60+ Fortune 500 customers, strong expansion - Full ownership of pipeline
You are accountable for pipeline creation and performance - Build from first principles
ABM engine, AI workflows, team structure - AI-first GTM environment
Actively building with tools like Clay, n8n, Claude, and more - Leadership alignment
Marketing is a core function, not a support function
- Build and scale ArborXR’s enterprise demand generation engine
- Design and execute ABM programs for high-value accounts
- Create multi-channel pipeline programs across paid, events, partnerships, and outbound
- Implement AI-driven GTM workflows to increase leverage and speed
- Own pipeline metrics, reporting, and performance
- Partner deeply with Sales to improve conversion and deal velocity
- Hire and lead a high-performing demand gen team
- Proven track record building enterprise pipeline at a B2B SaaS company
- Deep experience with ABM strategy and execution
- Hands-on builder who has shipped modern GTM systems
- Strong understanding of pipeline metrics, CAC, and ROI
- Experience working closely with sales in a complex enterprise motion
- Comfortable operating in a fast-moving, high-ownership environment
- Experience from Series A → C scale
- Background in field marketing, events, or partner-led growth
- Experience driving expansion revenue
- Remote (US or Canada based)
- Comp: $200k+ depending on experience + equity
- Full benefits (for you and family)
- Reports to CMO
- Take full ownership of pipeline and treat it like a system to improve and extend
- Can build on an existing foundation and make it significantly better
- Know how to spot what’s working, double down, and cut what’s not
- Are comfortable operating with both structure and ambiguity
- Lean into new tools and approaches, especially AI, with a focus on real leverage
- Think in systems, not isolated campaigns
- Push for tight alignment with sales and care deeply about revenue outcomes
- Move fast, but stay focused on what actually drives impact
- Scale an emerging enterprise demand engine with real traction
- Bring more rigor, leverage, and consistency to what already exists
- Build on strong foundations across product, customers, and GTM
- Only wants to maintain existing programs
- Avoids ambiguity or ownership of outcomes
- Stays at the strategy level without getting hands-on
- One example of an AI-driven GTM system you’ve built
(tools used, how it worked, and the outcome) - What problem you were solving and why you approached it that way
- What you’d do differently now
- Loom walkthrough of a workflow
- Screenshots of the system
- Metrics or results