Enablement Lead

Enablement Lead
Element451 is the AI-native CRM and agent platform built for higher education. We help colleges and universities modernize engagement, recruitment, enrollment, and student success with intelligent automation and a product customers genuinely love.
As our customer base grows, success is defined not just by launching - but by whether teams actually adopt the platform and build durable operating habits around it. This role exists to make Element451 stick.

The Role
As an Enablement lead, you own the enablement layer of implementation: training, workflow coaching, best practices, and change support that turns a configured system into a team that knows how to run it.
You partner closely with the Implementation lead(who owns delivery plan and go-live date). While they drive the master timeline, you drive readiness, confidence, and adoption - the factors that determine whether go-live becomes long-term success.

What You’ll Own
Training that sticks
Deliver role-based training for enrollment teams, marketers, admins, and leadership

Create practical, institution-specific enablement that reflects how the customer actually works

Reinforce learning through office hours, follow-ups, and “train-the-trainer” approaches

Adoption & operational readiness
Guide institutions in building repeatable processes and governance around core capabilities

Drive adoption of high-value workflows (journeys, automation, segmentation, AI agents, reporting) aligned to outcomes

Identify adoption risks early (confusion, low engagement, unclear ownership) and implement mitigation plans

Workflow coaching & best practices
Lead working sessions focused on usability, process design, and “how this should run day-to-day”

Recommend best-practice patterns for common higher-ed use cases (funnels, cadences, segmentation, reporting)

Help customers translate goals into operational habits—not just features turned on

Enablement content & scalability
Create customer-facing resources: guides, SOPs, checklists, training decks/videos, and quick references

Maintain internal enablement assets to reduce repeat questions and improve consistency across implementations

Partner with Implementation and CS to feed common enablement gaps back into playbooks

Internal, Partner & Agency Enablement
Build an onboarding program for internal teams

Deliver lunch & learn trainings

Liaison with product to develop training materials for new products/features

Enable resellers that will be implementing Element451 or supporting Element451 customers

Develop comprehensive partner curriculum for various tiers and expertise levels

Manage and evolve the partner certification framework to ensure implementation quality

Oversee the maintenance and updates of partner-facing learning modules (LMs) and enablement content

Collaborate with stakeholders on the design and execution of partner co-delivery models

Go-live support (adoption readiness)
Support go-live readiness by ensuring users are trained, processes are understood, and internal owners are clear

Contribute to the handoff package so CS inherits a customer that can operate confidently

What You’ll Bring
2–6 years in customer enablement, implementation consulting, onboarding, training, or adoption-focused CS roles

Strong facilitation and training skills (comfortable leading sessions with diverse stakeholders)

Familiarity with CRM/marketing automation concepts; higher-ed enrollment ops context is a major plus

Ability to translate technical concepts into practical workflows for non-technical teams

Organized and proactive: you track commitments, follow through, and keep customers moving

Bonus: experience with AI workflows/agent concepts and how to drive responsible adoption

How We Measure Success
Adoption readiness at go-live: customers feel confident operating day-to-day

Early adoption indicators: strong usage of key workflows in first 30–60 days

Training effectiveness: fewer “how do we…” issues post-launch, higher self-sufficiency

Customer satisfaction: enablement CSAT / feedback from stakeholders

Content impact: enablement assets reused and reducing repeat questions

What This Role Is Not
Not the owner of the implementation timeline or program plan (that’s the Implementation Architect)

Not an integrations build role (you can speak to concepts, but don’t own data connections)

Not a passive trainer—you coach, reinforce, and drive behavior change