Paid Ads Manager — SaaS Growth (Google + Meta)

I'm the founder of Annotra (annotra.com), a SaaS tool that helps patent illustrators and designers create USPTO-compliant patent figures through drag-and-drop PDF annotation. The product is priced at $19.99/month with a 7-day free trial.

I'm looking for an experienced paid ads manager to own our paid acquisition from the ground up. I'm a developer, not a marketer — so I need someone who can operate independently, make smart decisions with the budget, and report results clearly without requiring my constant input.

WHAT YOU'LL OWN:

- Google Search Ads — targeting patent illustration and annotation keywords (high-intent)

- Meta Ads (Facebook/Instagram) — targeting freelance illustrators and designers

- Conversion tracking setup — Google Tag Manager + Meta Pixel installation and configuration

- Ad creative direction — I'll provide a raw screen recording of the product; you'll write copy and direct creative

- Weekly reporting — a short summary of spend, cost per trial, trial-to-paid conversion, and recommendations

IDEAL CANDIDATE:

- Has run paid acquisition for a SaaS product under $50/month

- Can share examples of cost-per-trial results from past campaigns

- Understands the difference between top-of-funnel awareness and bottom-of-funnel conversion campaigns

- Knows how to structure campaigns to learn fast on a limited budget

- Does NOT need hand-holding — I want to review results, not manage the process

IN YOUR APPLICATION, PLEASE ANSWER:

1. Have you managed paid ads for a SaaS product before? What was your average cost per trial or cost per sign-up?

2. Walk me through how you'd structure the first 30 days for a product like this.

3. How do you report results — what do you send, and how often?

BUDGET & SCOPE:

- Monthly ad spend budget: $1,000–1,500/month (you manage, I approve)

- Management fee: open to proposals, prefer a flat monthly retainer

- Start date: ASAP

Please do not apply if you primarily focus on brand awareness, impressions, or follower growth. I need paying customers.

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