Product Manager – Web

Role Mission

Own and evolve Expanish’s website as a core digital product and primary direct sales channel, improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.

Key Responsibilities

• Act as Product Owner of expanish.com, with clear business and user goals

  Define the product vision for the website aligned with company growth objectives

  Analyze the full user journey: discovery → consideration → decision → payment

  Identify user pain points and product opportunities impacting conversion and revenue

  Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout

  Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)

  Collaborate closely with design, engineering, and marketing teams to deliver improvements

  Ensure product decisions are data-informed and outcome-driven

  Track performance through clear KPIs and share insights with stakeholders
  

Success Metrics

• Website conversion rate

  Revenue generated through the website

  Share of direct (self-booking) sales

  Drop-off rates at critical funnel steps

  Revenue per visitor
  

Ideal Profile

• 3+ years of experience as a Product Manager on digital products

  Proven track record working on conversion, monetization, or growth-related initiatives

  Experience with web products, e-commerce, marketplaces, or SaaS platforms

  Strong analytical mindset and comfort working with data and experimentation

  Ability to balance user needs with business impact

  Autonomous, structured, and outcome-oriented
  
  

Nice to Have (not required)

• Experience owning a website as a product

  Experience with pricing, checkout, or payment flows

  Background in B2C and/or international products

  Interest in education, travel, or global digital platforms
  

  Why Expanish

  At Expanish, we help people from all over the world learn Spanish by living the language, combining high-quality education with immersive cultural experiences.

  We are a fast-growing, international education company with students from dozens of countries and a strong digital presence. Our website plays a critical role in how students discover us, choose their programs, and book their experience.

  This role offers the opportunity to:

  Own and shape a high-impact digital product with direct influence on revenue

  Work on a global B2C product with real users and meaningful outcomes

  Make data-driven decisions and see the impact of your work quickly

  Collaborate with a cross-functional, international team

  Help scale a mission-driven product that connects education, travel, and culture
  

  If you enjoy building products that balance user value and business impact, and want to see your work reflected directly in growth, this role is for you.

  Open to candidates based in Argentina / Remote