[Remote] Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Fortrea is a company focused on improving lives through women's and family health. They are seeking a Digital Marketing Specialist to create and maintain user-facing content for the Ovia suite of apps, collaborating closely with clinical, marketing, and engineering teams.
Responsibilities
- Execute on Ovia's product content strategy and creation to maintain and further develop Ovia's robust clinical and lifestyle content library
- Collaborate with Ovia's clinical team to ensure that new and existing content is clinically efficacious and accurate
- Work closely with product leadership to promote key business initiatives throughout Ovia's content
- Drive increased member engagement across all products
- Develop strategies for efficient content creation and efficiency measurement including multiple language handling
- Develop personalized and dynamic content approaches for users across a variety of life stages
Skills
- BA/BS
- 1-3 years experience writing health content
- Knowledge of SEO best practices and experience using SEO tools to optimize content
- Experience in creating and managing content in content management systems
- Experience supporting a digital health company, Labcorp experience preferred
- Proficient using Wordpress CMS
Benefits
- Medical
- Dental
- Vision
- Life
- STD/LTD
- 401(k)
- Paid Time Off (PTO) or Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan
Company Overview