[Remote] Segment Marketing Associate
Note: The job is a remote job and is open to candidates in USA. athenahealth is dedicated to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. They are seeking a highly motivated Segment Marketing Associate to support various sales segments by developing and executing innovative marketing campaigns that drive demand and grow market share. The role involves collaboration with sales and marketing teams to optimize campaign performance and equip sales with valuable insights.
Responsibilities
- Partner closely with Creative Services, Channels, Product Marketing and Content teams to develop and execute multichannel, persona-based campaigns that differentiate us in market and accelerate pipeline and sales growth
- Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment
- Test, measure, analyze, and optimize campaign performance, report on results and learnings
- Equip sales with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness
- Work with Events, Brand, & other centralized marketing functions in support of corporate-level programs and audience messaging
Skills
- Bachelor's degree in business, Marketing or related field
- 1+ years of experience in business-to-business marketing; healthcare preferred
- Proven experience working with sales teams; actual sales experience is highly desirable
- Excels at time management; able to manage multiple projects with varying deadlines at once
- Self-starter who can work independently in a fast-paced environment
- Highly detail-oriented
- Strong verbal and written communication/presentation skills
- Ability to analyze data, build reports within Excel, and generate actionable insights
- Ability to consistently produce results on time and within budget
- Possesses a natural curiosity to learn
Benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
Company Overview