Senior Growth Marketing Associate

Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships)

We’re hiring a Senior Growth Marketing Associate to run end-to-end B2B growth programs that create pipeline at scale. You’ll own the full campaign engine across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what’s converting into meetings and opportunities.

This is a hands-on operator role for someone who can take a motion from idea → launch → performance → iteration, without needing a big team around them.

What You’ll Own
1) Full-Funnel B2B Campaign Engine
Plan and run ongoing campaigns across:cold outbound programs (persona × seniority)
warm outreach to prior-engaged accounts and “not now” outcomes
“send more info” motions with structured follow-through
follow-ups for declined/cancelled/no-show/reschedule cohorts
referral outreach and referral conversion loops

Own sequencing strategy: follow-up structure, testing plan, and iteration
Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)

2) Outbound Messaging Systems
Build scalable messaging libraries:cold email sets (by persona and seniority)
LinkedIn outbound messaging (cold + warm)
follow-up templates that consistently convert “send info” into meetings

Work closely with SDRs to ensure messaging is:easy to execute
consistent across reps
updated based on real objections and call learnings

3) Partnerships & Community Growth
Build and manage partnerships with:operator communities (RevOps, sales enablement, CS, GTM)
curated groups (Slack/Discord), associations, and ecosystem partners
newsletters, podcasts, and community-led programs

Create repeatable co-marketing motions:co-hosted sessions
newsletter swaps
partner spotlights and content collaborations
referral-driven collaborations

Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat

4) Events Program Ownership
Own event-driven pipeline programs across formats:conferences/summits (pre-booking + onsite meetings + post-event follow-up)
curated dinners/meetups
invite-only roundtables
webinars/workshops

Build repeatable event playbooks:event selection criteria (audience fit + pipeline intent)
speaker/attendee list mining and outreach
registration + booking funnels (landing page basics, scheduling flow)
multi-touch pre and post follow-ups across channels

5) Influencer / Creator Partnerships (Selective, High Quality)
Identify operator creators and micro-influencers in our target audience
Run credible collaborations:co-created content
podcast/webinar participation
creator-led workshops or roundtables

Optimize for pipeline outcomes (not vanity metrics)

6) Performance, Tracking & Growth Insights
Track performance end-to-end:replies, meetings booked, show rates, and pipeline attribution by source
conversion rates for each motion (cold vs warm vs events vs partners vs referrals)

Publish a weekly growth update:what shipped
what performed
what we’re doubling down on
what needs a rewrite or a new offer

Turn learnings into next week’s plan—fast

Success Looks Like
A predictable engine that creates qualified meetings every month from:outbound programs
events
partnerships/communities
referrals

Strong conversion improvements over time (reply → meeting → attended)
A repeatable events and partnerships playbook that compounds (not one-off spikes)
Messaging that consistently works across personas and seniority levels
Clear tracking that drives decisions, not just reporting

Requirements
2+ years in B2B growth marketing / demand gen / lifecycle / outbound programs (startup experience preferred)
Proven ability to run campaigns end-to-end and iterate based on results
Strong writing and messaging skills for B2B audiences (operators + leadership)
Operationally strong: you can manage calendars, timelines, stakeholders, and follow-ups
Data-literate: you can diagnose what’s working and take action quickly

Nice to Have
Experience running events (webinars, dinners, conferences) and post-event conversion programs
Experience with partnerships/community-led growth in B2B
Familiarity with outbound tooling (CRM, sequencing tools, list tools) even if Ops owns setup
Experience collaborating closely with SDR teams and translating feedback into campaigns

Working Style
High ownership: you don’t wait for perfect inputs
Fast shipping: weekly iteration beats quarterly “big launches”
Practical taste: right audience + right offer > bigger list
Outcome-driven: meetings and pipeline matter more than vanity metrics