Social Media Engagement Specialist
Social Media Engagement Specialist (Remote)
Location Remonte: | Dominican Republic | Phillipines | Trinidad & Tobago |
Shift Options:
Sunday–Thursday: 3:00 PM – 11:00 PM EST (Sunday: 10:00 AM – 6:00 PM EST)
Monday–Friday: 3:00 PM – 11:00 PM EST
Training Period (Mandatory):
First 2–3 weeks: 9:00 AM – 5:00 PM EST
Candidates must be fully available for training before transitioning to evening shifts.
Overview:
Spectra Management is seeking a high-performance Social Media Engagement Specialist to support a fast-growing, mission-driven health organization operating at high engagement volume across organic and paid social channels.
This is a high-output, operations-heavy engagement role, combining social media community management, lead qualification, and structured pipeline routing. The role is tightly performance-driven and requires speed, accuracy, and strong judgment under volume.
You are not simply moderating content. You are actively identifying intent, qualifying prospects, and driving structured lead flow into the sales pipeline.
Core Objective:
Convert high-volume social engagement (comments, DMs, and inbound interactions) into qualified, correctly routed leads, while maintaining compliance, brand safety, and fast response times.
Key Responsibilities:
1. Social Engagement & Lead Generation
Respond to comments across posts, ads, reels, and live content using a structured public reply + DM follow-up workflow
Initiate first-touch DMs for engaged users and inbound inquiries
Qualify leads based on predefined criteria and capture contact details (email, phone)
Submit and tag leads in HubSpot, ensuring accurate record linkage or creation
Post qualified leads to designated Slack channels for sales follow-up
Maintain daily lead targets (progressing from 10 → 15 → 20 leads/day)
2. Follow-Up Execution
Run structured multi-day DM follow-up sequences (up to 7 days)
Track engagement status using internal tagging and folder systems
Prioritize follow-ups based on engagement signals and response timing
Ensure consistent re-engagement of unresponsive but qualified users
3. Community Moderation
Identify and remove spam, scam, or irrelevant content
Hide or escalate inappropriate content while preserving legitimate engagement
Escalate unclear or sensitive cases to management
Protect brand integrity without suppressing authentic discussion
4. Routing & Triage
Use internal command system (e.g., /mod, /level, /lead) to classify conversations
Route conversations based on urgency and type:
Sales-ready leads → DM escalation or sales queue
Customer service inquiries → Support/Billing teams
Partnership inquiries → appropriate business function
Escalate high-risk or sensitive cases to senior review teams
Identify and escalate crisis-level or urgent health-related concerns
5. Compliance & Communication Standards
Use qualifying, non-absolute language at all times
Avoid diagnosis, guarantees, or outcome-based claims
Apply required disclaimers for sensitive health-related conversations
Follow internal compliance workflows for higher-risk interactions
Performance Expectations
Metric. Target
Messages handled 250+ per day
Qualified leads 10 → 20 per day (ramp-up)
Response speed Immediate / real-time priority-Routing accuracy
Routing accuracy Correct inbox and correct level assignment
Tagging compliance 100% on first-touch leads
Core success is measured through volume, speed, accuracy, and lead conversion integrity.
Tools & Platforms:
Statusbrew (social inbox + engagement workflows)
HubSpot (CRM + lead submission + contact validation)
Slack (lead routing + team coordination)
ManyChat (automation layer for messaging flows)
AI Blaze / Text Blaze (templated responses + command system)
Notion (training materials and process documentation)
Required Profile:
Comfortable operating in high-volume, fast-response environments
Strong written communication skills with natural, human tone
Ability to make quick judgment calls under pressure
High attention to detail in tagging, routing, and CRM entry
Strong tolerance for repetitive, metric-driven workflows
Able to switch between multiple tools without loss of accuracy
Independent, remote-ready work discipline
Preferred Experience:
Social media community management or DM engagement roles
Customer support, triage, or frontline service experience
Lead generation or sales-adjacent workflows
Familiarity with wellness, health, or functional medicine content
Experience using automation or AI-assisted tools
Not a Fit If You
Struggle with high-volume repetitive work
Prefer low-structure or creative-only roles
Need constant supervision or detailed step-by-step direction
Are uncomfortable making judgment-based routing decisions
Cannot commit to required training schedule
Why This Role Exists
This role sits at the intersection of social engagement, lead generation, and pipeline acceleration. The objective is to convert high-intent social activity into structured revenue opportunities while maintaining compliance and operational control at scale.