Sr. Product Marketing Manager
- Craft and continuously evolve clear, compelling positioning and messaging frameworks tailored to target personas (e.g., CISOs, security architects, IT leaders, MSPs, VARs).
- Translate complex security technologies (e.g., endpoint protection, threat detection/response) into differentiated value propositions.
- Define and maintain competitive landscaping and messaging that distinguishes ThreatDown from incumbent and emerging players.
- Lead cross-functional planning and execution of GTM strategies for product launches, major feature releases, and pricing/packaging updates.
- Set success metrics for launches and tie performance back to pipeline, adoption, and revenue impact.
- Collaborate within Marketing to amplify launch impact to increase engagement, awareness and win rates.
- Build and deliver sales enablement playbooks, battlecards, pitch decks, objection handling guides, and enablement training to ensure consistent customer messaging.
- Conduct deep buyer, market, and competitor research to inform positioning, persona development, pricing strategy, and messaging refinement.
- Lead win/loss analysis, product usage insights, and customer feedback loops to support product strategy and roadmap decisions.
- 5–8+ years of B2B cybersecurity product marketing experience, endpoint security experience HIGHLY preferred
- Proven experience owning product positioning, messaging, and go-to-market execution for complex products.
- Strong storytelling and content creation skills, with the ability to communicate effectively to both technical and business audiences.
- Strong cross-team collaboration skills and successful experience working with Product, Revenue, Sales Enablement and Marketing teams.
- Comfortable operating in a fast-moving environment with multiple priorities and stakeholders.
- Demonstrated strength in project and program management, with experience operating in a process-driven environment to plan, prioritize, and execute complex, cross-functional initiatives on time and at scale.
- Bachelor’s Degree preferred but not required.
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world!
- Employee Polygraph Protection Act
- Know Your Rights: Discrimination is Illegal
- Family and Medical Leave Act (FMLA)
Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.